Walmart owned payment firm PhonePe recently declared its integration with India’s largest food serving platform, namely ‘Swiggy’ on its Switch platform. With this partnership, PhonePe’s 200 million registered users can now access the Swiggy app and order their favorite food within the PhonePe app itself. The service will be available across 520 cities in India where Swiggy delivers food.
“This will let our users discover and order their best-loved dishes on Swiggy from within the PhonePe app itself,” said Rituraj Rautela, head of PhonePe Switch. According to him, the PhonePe Switch is a one-click entry point for a world of apps on the PhonePe platform.
About PhonePe Switch:
The PhonePe Switch is the company’s effort to develop a partner app ecosystem which offers the users to conveniently switch to their favorite apps from the PhonePe app itself. PhonePE offers the users to seamlessly switch between the PhonePe app and their preferred apps in categories such as food, grocery, health, and fitness, shopping and travel. It also includes entertainment apps. PhonePe Switch enables merchant partners to integrate their existing progressive web apps (PWAs) and mobile sites to the platform and instantly reach out to the vast PhonePe user base.
PhonePe users can place orders on the Swiggy app by following these simple steps. All they need to do is to enter the PhonePe app and click on the Switch icon. Then select the Swiggy app and select the restaurant from which the food needs to be ordered. After the selection process place the order and the payment method and enjoy your food.
The PhonePe Switch seems quite a successful move as it has over 100 partner apps live on Switch.”Through this partnership we are delighted to extend the convenience of food ordering and delivering to the PhonePe Switch platform and be the part of the ecosystem of apps and services it has created,” said Srivats TS, Vice President Of Marketing at Swiggy. As a part of the launch, the PhonePe Switch users will be availed various offers.