Good prospects for Christmas. 60% of companies in the FMCG sector gathered in Madrid for the Aecoc 2024 Congress predict that this year’s campaign will be better than that of 2023. This figure is nine percentage points higher than last year and confirms the recovery trend that the sector is experiencing after the inflation crisis.
The data comes from a survey carried out by Aecoc among the members of its Sales Strategy and Marketing Committee in which leading companies in the sector participate. Furthermore, 60% of participants believe that promotional activities will increase during this time of year, compared to 54% who thought so last year. The president of Aecoc, Ignacio González, emphasizes that ““probably before the end of the year, food inflation will reach zero, or even enter negative territory”, which would allow an increase in spending. All this also taking into account the fact that, according to their forecasts, “wages will increase above inflation.”
In this sense, Isabel Sánchez, CEO of the nougat manufacturer Delaviuda, predicted, during a press conference, a good Christmas campaign both for her company and for the agri-food sector in general thanks to the drop in interest rates and food confinement. inflation. Compared to the evolution of the costs of certain raw materials and the impact this may have on final prices Regarding the products marketed by the company, the CEO of Delaviuda said “that although there is no sign of a drop in the price of cocoa, fortunately almonds are giving respite to the sector.”
Sánchez confirmed that the company is in a growth phase and that at the end of June – the month of the company’s fiscal close – the company experienced double-digit growth. The board of directors emphasized that The almond tree It is the best-selling nougat brand in the world. Indeed, currently, between 65 and 70% of the group’s total turnover comes from international markets.
