More than 17% of all Christmas orders placed in November and December 2023 were influenced by the artificial intelligencewhich resulted in a total turnover of 183 billion euros driven by this technology.
This is revealed by data collected by the company Sales forcewhich also indicate that online sales influenced by AI during Cyber Week of the same year reached 46.945 million euros. It is predicted that this year its influence will increase to reach at least one in five buyers.
In this process, AI solutions focused on improving personalized offers to customers have acquired particular importance, among which digital humans (AI avatars) stand out. The digital human market was valued at 19.956 million in 2023 and is expected to reach 396.573 million by 2031, representing an annual growth rate of 45.30%.
Digital humans are powered by generative AI technologies that combine the best features of large language models (LLMs) to achieve multimodal data processing and effective avatar interaction.
Using this technology, digital humans offer personalized product recommendations based on user data, perform intelligent filtering of products based on colors, names or prices, assist in the selection of sizes and other variants, process orders and payments within the widget, manage purchases. shopping cart and checkout, offer shipping and returns information, and provide after-sales tracking.
This is the case of the company Wehumans, of the technology group Abai, which has created avatars specialized in e-commerce and retail with the aim of transforming the sales process into intelligent solutions that help brands achieve their objectives sales thanks to the best end customer experience. .
“We are creating digital humans to reinvent the user experience by ensuring 24/7 personalized attention, increasing average order value, and generating greater trust by allowing you to virtually try products before buying. ‘buy,’ he explains. Carlo Villegashead of the Wehumans business unit.
“One of our most notable projects is the clone of the legendary footballer Mágico González that we designed for Cádiz CF. This avatar is capable of answering questions from Cádiz supporters regarding subscription management or knowing the match schedule and selling club products, such as t-shirts,” he emphasizes.
Artificial intelligence has been heavily implemented in the field of e-commerce. 79% of electronic companies in Spain already use this technology which, according to Gartner forecasts, should be the protagonist of 95% of customer interactions in 2025.
In the case of digital humans, 70% of e-commerce They are convinced of the positive impact they have on customer service, according to Statista data. For its part, consultancy firm McKinsey says the retail sector could get a €285.407 million boost by being able to automate various aspects of customer service, marketing, sales and management inventory and supply chain using generative AI.
It is not for nothing that one of the main drivers of this expansion is retail and electronic commerce, which leads in the implementation of this technology (26.22%) ahead of other segments such as entertainment, education and automobiles, among others, according to a study by Research on kings.
