The President of the Association, Pablo Rira-Mars, explained that “we see the German market, traditionally our market number 1, This is the one that slowed down the boot. In the anionion, we find this this season, Ordering at the last minute for eleven become more popularWith tourists awaiting special offers and advertising actions before making deputies. ”
In this context, the hotel association also expresses seeds about the state of bar and restaurants in Aludia and Can PicaFort.
According to their estimates, the capture in these sectors is between 15% and 20% lower than in the same period last year. Riera-Mars notes that “before the indicators clearly show that the effect of explosive recovery after the pandemic, what we call the“ champagne effect, ”and now we are returning to moderate and integral demand.
Having identified with this script in May and moderate forecasts for the tourist season, the hotel association insists on the importance of maintaining the quality of the tourist product.
“We should not enter into competition, based exclusively on the price,” Riere-Mars warns, withdrawing that “it is important to continue to focus on quality, materiality and differentiation, especially in the context in which the market is again eleven. Order at the last minute is becoming more and more important. “
