From this summer Netflix Add a new type of content to your catalog: Cosmos. A NASA confirmed the alliance with a streaming platform for broadcasting through its channel NASA+Living relay Launch missiles, space walks and land view from the International Space StationField Programming will be available without additional costs For subscribers, and will also be released in the application and on the web -site of the agency itself.
National Cosmic Law of 1958
Announcement, Confirmed on June 30 For the headquarters of NASA in Washington, it is part of the agency’s strategy to provide its scientific and research work for the new audience. “Our mission is meNSPire The following generationsFrom the house of the sofa or from the palm of your hand, ”said Rebecca Smons, general director of NASA+. The NASA National Cosmic Law forces NASA to distribute its discoveries to the general public, and this agreement with Netflix reacts to this mandate with the current approach.
New programming will include High -quality images of the orbit of the EarthIN Walks with non -binding Astronauts and real cosmic missionsNetflix is already promoting the initiative as an opportunity to “see how the Earth shines from 400 kilometers high” or “feel sweat in your hands with every cosmic walk”. Content will be integrated into a special tab on the platform, under the NASA+brand.
There will be no exclusivity
The Alliance does not imply NASA exclusivity+ in Netflix: The space agency platform will still be available for free and without advertising Through his application and nasa.gov. Nevertheless, with more than 300 million active subscribers and a global presence that exceeds 700 million users, Netflix provides an opportunity to strengthen its capabilities in a diverse and not necessarily scientific audience.
This Agreement is registered in The moment of expansion of the Netflix Live Retranslation CatalogThe company has already released the field at the end of 2024 NFL matches And Boxing battle between Jake Paul and Mike TysonThe field also fit into 2025 A Cooperation with the French television group TF1 Offer line channels. NASA commitment indicates diversification in relation to educational content and scientific distribution with high visual value.
In addition to entertainment
From the agency, they insist that the goal is beyond the scope of entertainment. Retransmissions will also serve in order to give visibility of their current research, from studying the ground climate to missions to Mars. “We want the audience to understand that the study space This explores our own future– said Sirmons. A living format also allows you to emotionally communicate with the current moment of each mission, which is difficult to achieve with the help of delayed formats.
The details about the programming calendar and release schedules were not yet disclosed, although NASA promised that they would be published before the official launch of the Netflix channel. It is expected that the first relay will include the events of the International Space Station, one of the most difficult scientific means outside the Earth.
The agreement notes a new step in the NASA communication strategy in the digital ecosystem, which already includes social networks, podcast, information ballots and interactive content. With the entrance of Netflix, the agency enhances its presence in one of the cultural spaces with the greatest global projection ability. Another step in his efforts to turn space science into a show, accessible to everyone.
