Today’s great patrons “are the public establishments” according to experts, but “There is no greater patronage than what we all contribute with our taxes.” These are some of the considerations that the four experts summoned by OKDIARIO to the event The importance of patronage in promoting culturepoured out during more than an hour of dialogue and debate.
The event took place at the Ateneo Mercantil de Valencia, with the collaboration of Meliá Valencia and had a great turnout from the public. Among them, the Minister of the Environment of the Valencian Government Vicente Martinez MusDeputy for Culture of the Provincial Council of Valencia Francisco Teruel, the Councilor for Culture of the City of Valencia Jose Luis Moreno and the regional deputy Maria Angeles Createdamong others.
The four experts were: Jorge Culla director of Palau de les Arts Reina Sofía in Valencia and member of the Academy of Performing Arts; Vicente Castellwho leads the external relations and corporate social responsibility of the Spanish food group Vicky Foodbased in Valencia, which carries out numerous actions in favor of Culture through its foundation; Pablo Gonzalez director of Museum of Fine Arts of Valencia And Maria Jose Navarro president of Association of Friends of the Museum of Fine Arts of ValenciaThe round table was presented and moderated by Vicente Gil.
It was precisely Jorge Culla who said that today’s great patrons “are public institutions.” For his part, Pablo González affirmed: “There is no greater patronage than what we all contribute with our taxes.”It is always desirable to have more resources for everything that makes us human.“, also said Pablo González.
María José Navarro insisted on an idea that Pilar Tébar had already expressed in her presentation: patronage needs sensitivity and heart. Words that are missing in her linguistic definition: “It is exciting to see people who know that they will never go to what the association organizes. And yet, they want, with this contribution, feel part of the museum“, explained María José Navarro.
Vicente Castell argued that the corporate foundation of Vicky Food It was born to “structure the social action of the different companies that make up the group of companies”. And one of the vectors is patronage and the dissemination of Culture.
Pablo Gonzalez stressed that the patronage “This should not be seen as an elite matter.” and that “in this life everyone gives what they can and what they want.”
María José Navarro recounted a recurring problem that has consequences for donations: “Those who call me to donate paintings demand that they be exhibited. The museum does not have space to exhibit all these works. It’s a handicapbecause people would give more“.
Some “obstacles” that, as he explained, make that “not as many works are donated as they could be.” But he added this. “It is true that people, when they saw that the public authority allowed them to deduct taxes, liked it. But They are not partners for tax breaks. They are altruistic.
Jorge González revealed that in The Artswith the combined sponsorship program “we took the plunge this year. When we launched the 24-25 campaign, because we doubled the number of sponsorships we had.
For his part, Jorge Culla said that “everything related to music, theater, opera… is more complicated.” This expert said that in his case: “We study with each company the theme of collaboration that it wishes. Some, the presence of their brand. Others, being linked to social projects.
For Vicente Castells: “We must believe in the commitment to culture. It is fundamental. Tax incentives are not the primary motivation. Behind this contribution lies the conviction that this collaboration generates a positive return.
