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Estella, the town of Navarre that aspires to become the “European Christmas Town”

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Estella, the town of Navarre that aspires to become the “European Christmas Town”

He Estelle town hall presented his candidacy for the town of Ega be recognized as European Christmas City 2025a prize awarded each year by the Christmas Cities Networka non-profit association under the sponsorship of the European Parliament.

This acknowledgement It is open to localities in the 27 member states of the European Union and 15 other European countries. The deadline to opt for it expired on October 31 and, in these first days of November, a international jury will be the one responsible for making the decision.

Estella, whose population varies between 10,000 and 100,000, competes in this category, although there are also two additional categories: European Christmas Capital (more than 100,000 inhabitants) and European Christmas Village (less than 10,000). To do this, the technical staff of the Town Hall, the Region of Tourism, Trade And Hospitalityas well as the department of Communicationhave developed a global project that includes all the initiatives organized in the city during this holiday season.

The awards ceremony will take place at the end of November at Brno, Czech Republiccity ​​that was chosen European Christmas Capital last year. These awards constitute symbolic recognition which will allow the winning localities to display the logo of the distinction in various cultural and tourist media.

In 2018, Medina of Rio Seco (Valladolid) obtained this recognition, which strengthened its reference image in Christmas celebrations, while last year’s award was given to Waterford (Ireland).

To select the European Christmas Townthe jury considers several key aspects: the coherence and uniformity of the project presented, ensuring that the activities and objectives reflect the values ​​of the Christmas and of European Union; the impact of the project in strategic sectors such as culturehe tradeTHE education or the tourism; as well as the participation and collaboration of citizenship and organizations, institutions, professional associations or educational centers. Adaptation to different audiences, public collaboration and interaction with the public are also assessed. local heritagein addition to the long-term impact.

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