In a society hit by the pandemic and since overwhelmed by an increasing cost of living, Trump paradoxically presents himself as the outsider came to resolve the crisis from the outside in front of the vice-president of a government held responsible for the exponential increase in the cost of living in recent years. Many interviewees’ thoughts on the high cost of the shopping cart place the focus of the decision in very concrete terms in people’s daily lives.
The character’s charisma may hide a voting decision that is more rational than emotional, a vote for Trump in spite of Trump. The fact that we are only talking about Trump has given publicity to a movement that has placed signs on the lawns of American homes with different variations of a very simple slogan: Trump-Vance: lower prices, lower taxes .
