The “tote bag,” this small rectangle of canvas that is slightly cut at the shoulder, accompanies you everywhere with its wrinkled handles and worn holes. Able to carry a computer, books, lamps and towel racks, potted plants and glass bottles, this super bag, often adorned with a logo, has also become your standard, your being – in the world, your “dasein”, Heidegger would say. The guarantor of his passion, his mood, his philosophy, this “three times nothing” of about 60 grams, most of the time free, and rarely exceeding 25 euros, except for fraud! –, is your “almost everything” that makes your difference in the public space. So, which handbag are you?
The “corporate”
Since Berlin designers transformed the shopping bag into a promotional item, you have become the premium ambassador of the places you frequent. If your right shoulder never leaves your company handbag, the left one bears the mark of your various acquaintances. This summer, you attended the trampoline and road cycling events, along with the Paris Olympics, where you had pinned your pin. “Paris 2024” in the shape of a dove.
Invited to the latest myology conference, you walked through the halls of the conference center, your badge hanging around your neck and bag on your arm, with mention of the places and times of the highlights. You never pick up your youngest child without bringing him the thrombinoscope bag from his CM2 class. Be careful not to end up in a sandwich (with its two advertising posters, one in front and one behind) at the risk of forgetting you. Cultivate your authenticity. Why not create your tote bag with a phrase of yours? “Who am I?” »
the snob
It’s not about showing off with an average model… Yours must highlight your uniqueness, mark your social distinction, underline your spiritual rarity. Nothing is more chic than a handbag. New Yorker, reserved for subscribers. Enough to establish your knowledge capital, since reading this urban weekly requires a perfect command of English, which immediately places you in the pantheon of the faithful of Truman Capote and Gay Talese. Covered with a giant logo, black on white, it causes a sensation during your social evenings… A Hermès bag at 10,000 euros is so little compared to it. To stand out, you can easily combine it with a Ricard tote bag, Obut or one from your local butcher’s… This little hipster bag may seem contradictory, but above all it is provocative and modern at the same time. When will the Ikea one be released, in blue and yellow?
You have 69.67% of this article left to read. The rest is reserved for subscribers.
