The new contract that Barcelona signed with Nike until 2038 will bring novelties not only in the economic field, but also in the marketing field. The culé team will launch a collection based on the figure of a legendthe late Kobe Bryant, the great star who triumphed with the Los Angeles Lakes in the NBA.
It will be an alliance similar to the clothing line that PSG has with Air Jordan. And Kobe was a huge fan of football and especially Barcelona until his tragic death in January 2020 in a helicopter crash at the age of 41.
He really liked the Catalan club and never hesitated to appear in the Barça jersey. Now your brand logo, Mamba, will also appear in the culé kitin a deal that revealed the story of ‘X’, @memorabilia1899.
KOBE BRYANT X BARÇA AWAY KIT
MAMBA COLLECTION 25-26 ♾️ pic.twitter.com/kOxwxl2UnH– fcbarcelonacollection.com (@memorabilia1899) November 9, 2024
Next season, The Mamba logo will be on the second kit of Barcelona instead of the Nike symbol. Bryant’s brand will be part of a collection called the “Mamba Collection,” focusing on yellow and purple colors like those Kobe wore when he was a Lakers player.
The agreement does not resolve financial fair play
This agreement, with permission from Bryant’s widowhas become a fundamental part of the new multi-million dollar contract between the Barcelona club and Nike. However, this significant expansion with the American multinational still does not allow Joan Laporta and his board of directors be able to respect financial fair play and with the 1:1 rule to register Dani Olmo in January.
This is a problem that is still very present within the Barça entity, which will have to continue working over the coming months to seek new revenue or player sales this generates additional benefits.
“About 60 million euros were missing, but we already had some accredited people and we would be missing 35 million euros” said a few weeks ago the president of Barcelona about the 1:1 rule that the Barça club must reach before the end of the winter market in January if it wants to count on Olmo for the second round of the championship.
