It is no longer just this image or this metaphor, as descriptive as it is precise, baptized by Umberto Eco. In Valencia, in these days of pain and anguish, we contemplated how this imaginary mud machine seeking to feed on this suffering became reality. . We have seen how their workers literally wallowed in the mud to give more credibility to their lies – let’s stop calling them hoaxes when in Spanish there is a word that describes them with mathematical precision.
We have seen it work live, in prime time, on social networks and in conventional media magazines, but also in some of their news programs; unable not to take the bait, have embarked on a suicidal race to try to retain the audience by delivering emotions rather than information, where it is difficult to differentiate, in form and content, the interventions of numerous reporters on the news with videos of some influencers looking for tastes monetizable.
