The best will be jumped in Africa until the end of the year with the opening of a place in Casablanca. Thus, the MARPLATENSE chain in ice cream stores will add a new continent to its global expansion plan, which over the next three years provides 15 holes in Morocco.
Morocco is one of the four countries that the network wants to arrive in 2025. At the moment next week, the brand will open its first store in Chile. In parallel, the company is moving with the search for places in Peru and the United Arab Emirates.
“We are going to sign a contract for the premises in Casablanca. We came to the interests of an operating partner who works with Italian gastronomic firms in this country, ”said Christian Otro, co -founder and general director of Lucciano.
The businessman said that the possibility of landing in Africa arrived without looking for it. Nevertheless, he emphasized that this is an opportunity that they cannot exclude.
Come to the number one
The strategy in this country will be that each place has its own laboratory for the production of ice cream. The fact is that in these smaller markets, the scale is not enough to build a plant, similar to what they have in which they supply Italy and Spain.
“We believe that they have everything to become a brand number one craft ice cream around the world, and we are working on it. We will continue to expand, ”he added.
Bukhiano opened his first place in Rome in 2022
Lucciano growth plan will continue with new stores in the United Arab Emirates and Peru. In both cases, the hole is delayed because the company does not find the right place.
“We have been opening plans in Dubai for a long time, but the locals that we would like to receive is difficult to get, and those who offer us are not so well located and represent more risk. Something like this happens to us in Miraflore, on the outskirts of Lima, ”he explained.
The chain of the best was born in 2011 as a family business between father and son and currently has 90 stores in five countries. The company produces about 10,000 kg of ice cream per day, which adds more than 3.5 tons per year and uses more than 400 people in 12 Argentine provinces.
The ambitious plan
The company has an ambitious global expansion plan. In addition to Argentina, it is present in the United States, Uruguay, Italy and Spain. This year, the ice cream network plans to open 120 stores.
In 2023, the best made two main investments to maintain his expansion plan. On the one hand, he built a megaplanet in the Mar -Mar -Delca, with the help of which he managed to fix his productive capabilities in Argentina. On the other hand, he acquired a factory in the Italian city to become its operational base in Europe.
In addition to ice cream, it is better to develop alphajora, conoot and chocolate sweets
In recent years, Lucciano has released new lines of products made in Mar del Plata. Today, 15% of their sales in Argentina correspond to Alfajores, Conitos and Chocolate.
In addition, in the Dubai Chocolate Mashion, a recipe that combines chocolate, cadium and pistachio mass threads, the company launched its own ice version. Lucciano’s is the main consumer of pistachons in Argentina.
