Followers of Iker Jiménez’s program began to delete their accounts at ING after the financial institution’s decision to withdraw its advertising from the program that this presenter directs on television, following the controversy sparked by DANA.
In the heat of who spread according to which hoaxes, from which the presenter defended himself, ING ended up breaking its relations with the program directed by Iker Jiménez, indicating that it does so to avoid “the controversy generated in recent days in a very sensitive social context.
Hundreds of users lined up behind the famous presenter, arguing that ING’s position “is not coherent if it does not withdraw advertising from all media outlets that spoke about the specific case of the Bonaire parking lot.” In addition, controversy was also generated about the actions of his collaborators, for which Jiménez himself gave explanations.
The truth is that ING decided to cancel advertising for the program founded by Iker Jiménez and is now experiencing the opposite effect in the form of account deletions.
The ING statement
The company sent a statement to explain its decision:
“At ING we have a media strategy in which we decide on weekly planning taking into account current events. On this basis, we purchase the different advertising spaces according to what we consider best for the positioning of our brand.
Thus, the decision to remove ING advertising from a program, network or media is taken based on different factors such as content or commercial strategy, and in no case is it linked to specific programs or presenters.
For this reason, after the controversy generated in recent days in a very sensitive social context, we have decided to modify our advertising schedule.”
ING’s affinity with the government
ING He is also a protagonist who aligns with the executive of Pedro Sánchez in sustainability strategies. He had Minister Teresa Ribera on different occasions and in presentations, as in The challenge of financing the sustainable revolutionorganized by the financial institution itself.
In addition to supporting the management of Minister Teresa Ribera and receiving her at different events, she is one of the entities that have been excluded from paying the bank tax, which for the rest of the sector constitutes “an obvious and unfair anomaly” . as explained by different sources.
And this, despite the fact that its accounts for last year, 2023, generated an obvious profit, reaching 314 million euros. Results driven by the increase in activity, the impact of the rise in interest rates on the cost of credit and the better return on customer savings.
But despite all this, it is obvious that this advantage is greater because it is not penalized by the extraordinary tax approved by the government for the sector, since according to the regulations the subsidiary of the Dutch group is not harmed and n So you don’t have to do it. make the disbursement. Something that is absolutely arbitrary for the sector.
In all cases, ING itself collected the tax, even if it had an advantage in not paying it.
