Spanish consumers are preparing to make the most of Black Friday deals. A recent study conducted by HONOR, the Asian technology brand, shed light on purchasing habits and strategies which the Spanish plan to use this year.
Black Friday is how we buy
The study, carried out among 9,000 adults, showed that 71% of Spaniards admit that they cannot resist a good offer, with uA third of them are particularly excited about Black Friday. This emotion translates into concrete actions, 53% of those surveyed have made purchases during Black Friday or Cyber Monday sales in previous years.
However, readiness for these purchases varies widely among consumers. While only one in three plans their purchases in advance, a quarter take the time to compare prices and find the best deals. Interestingly, the study also demonstrated a smart strategy used by 37% of buyers, keep two or more email addresses to maximize discount codes and offers for new customers.
Searching for deals is not without technological challenges. More than a third of those surveyed said their devices got stuck while searching for deals, while 18% feel overwhelmed by the number of sales available. Additionally, one in six people expressed frustration that their devices were slow during this process.
The study also revealed the willingness of Spaniards to make sacrifices to take advantage of Black Friday deals. He 50% would be willing to stop eating out, 36% would eliminate takeout orders and 29% would give up their coffee habit. Nearly a quarter would even consider reducing their subscriptions to control their expenses.
Nuria Presamarketing director of HONOR Spain and Portugal, commented on these results: “When it comes to finding the best deals during Black Friday, preparation and the right technology are essential. At HONOR, we understand the excitement of finding great deals and the challenges that come with it. That’s why we are committed to providing buyers with innovative technology. »
This Black Friday 2024 will be another episode for Spanish consumers who, according to the HONOR study, are ready to adapt their consumption habits and leverage technology to maximize your savings. As you know, good deals are those worth putting effort into.
