Neither Lidl nor Alcampo: the supermarket that is exploding prices with 1,500 products for less than 2 euros. Since arriving in Spain in 2023, The action has revolutionized the supermarket landscapeoffering something that few competitors can match: an impressive number of products at incredibly low prices. Although the Spanish market already has giants like Lidl and Alcampo, it is this Dutch chain that has caught the attention of those looking for quality at low prices.
In just one year, Action has opened 47 stores across the country, creating 700 jobs and offer an irresistible alternative to consumers. Its formula is simple but effective: more than 1500 products available for less than 2 euroswhich makes it a difficult option to ignore. The first Action store in Spain opened its doors in Alcalá de Henares on February 16, 2023, marking the beginning of an expansion welcomed with open arms by consumers. Its business model, which combines a wide variety of products that, although mostly non-food, have unusually low prices, and which have proven to be a formula for success in several regions of the country. Today, customers can find Action stores in municipalities such as Torrejón de Ardoz, Alcalá de Henares and Móstoles, as well as in other strategic points of the Community of Madrid and also in other autonomous communities. And it does not seem that they are ready to stop since they continue to open new establishments.
The supermarket that explodes prices with 1,500 products
Action’s success is not only based on its low prices. The Dutch chain has managed to differentiate itself by constantly renewing its offer, by integrating 150 new products every weekensuring that there is always something new and exciting for your customers. In addition, its commitment to sustainability is a central part of its strategy. With the aim of reducing its carbon footprint and improving the circularity of its products, The company has achieved that 100% of its cotton products and 94% of its wood products come from sustainable sources.s. Their goal is to reach 100% wood products by the end of 2024.
Action’s unstoppable expansion in Spain
Action has captured the attention of the Spanish public since its arrival. Thanks to its aggressive expansion strategy, it has reached opening more than 45 stores across the country in just over a year. The recent opening of a new store in San Fernando de Henares is just one example of how the company continues to expand its presence. Each new opening is greeted with great enthusiasm, and it’s no wonder: The Action proposal includes 6,000 different products, divided into 14 categories, ranging from household items to gardening, DIY and more.
This diverse and varied approach is one of the reasons why Action has managed to establish itself as a solid alternative to the big chains. It is not simply about offering low prices, but to present a quality offer that satisfies multiple needs, always staying in line with the demands of the modern consumer. In addition, their commitment to innovation and constant product updating ensures that customers always find something new every time they visit the store.
The “Action Formula” that appeals to consumers
What really made the difference for Spanish customers was what the company calls the “Action formula” This formula not only includes a wide variety of products at unbeatable prices, but also a shopping experience accessible to all. With more than two thirds of its catalog at less than 2 eurosThe chain has achieved what seemed impossible: combining quality and economy in a way that satisfies both those on a tight budget and those looking for innovative products without spending more.
Every week, 150 new products are added to Action’s shelves, ensuring not only that the store remains relevant, but also that it offers options that adapt to new trends and consumer preferences. From decorative objects to household utensils, including beauty products, toys and DIY toolsthe offer is as diverse as it is attractive.
As you can see, Action has arrived in Spain to stay, and it has done so with a proposal that many consumers consider unbeatable. Neither Lidl nor Alcampo have managed to replicate the formula of offering products at such low prices, with such a wide and varied range. With more than 1,500 products at less than 2 euros and unstoppable expansionAction positions itself as the supermarket that is revolutionizing the way Spaniards do their daily shopping. And the best part is that this is just the beginning: with its focus on sustainability and commitment to innovation, Action seems destined to continue being a transformative force in the Spanish market.
@planesatulado 📌 Madrid and Barcelona. Store with more than 6000 products at ➖ 2€. Did you know it? ⬇️ Save this reel, because you’re going to want to see this piece of the store. Action is a Dutch store that I really wanted to visit, because I knew it in other countries. Is it worth it? ➡️ There are all the products you can dream of and imagine from all the brands and I even saw quite a few big brands in the beauty section. There are a lot of specialized sports and a lot of things about technology, gardening and decoration. Things I bought that I thought were great value for money: ➡️ Wasabi nuts and “Japanese” and spicy Siracha nuts (€1.95) that you usually get in bars and you never know where the hell they bought them 🤣 I also bought 3 bottles of sauces (€1.99) of different flavors. There is also salted caramel popcorn for €0.99 and super cool beers and soft drinks. ➡️ Shampoo and beauty mask from a big brand, taking advantage of the price (€2.95). And for makeup, a roll-on blush with bronze, which, in truth, I think costs €2 and is incredible. ➡️ Electric air fresheners, which were 50% off ➡️ Electronics: a magnetic charger – 2×1 was €7, selfie sticks were €3. Also, if you need super random stuff, like themed party decorations, €9.98 waffle makers, air fryers, a helium cartridge, a thousand types of light bulbs or any cleaning product you can dream of, this is your place 💜 Have you been there yet? Tag this fan of discount deals! 🙂 I visited this action: 📍 C. Almendro, s/n, 28942 Fuenlabrada, Madrid 📍 Oasiz Torrejon #planesmadrid #outletmadrid #gratismadrid #madrid #outlet #outletpremium #madrid #barcelona #outlets #descuento #action #tienda #ofertas #descuentoespecial ♬ Summer Deep House – Alexandre Vir ko
