The Council of Management of the Community Madrid approved an investment of 1,089,000 euros in Mad Cool to Atar Tourism Capital, a festival, which has artists such as Olivia Rodrigo, Gracie Abrams and Arda Bogota from July 10 to 13.
According to the regional government in its statement, Sponsorship investments are part of the strategy of the regional leader To attract international tourism and consolidate the region “as the main moment of the world route of great musical events.”
With this measure, the Madrid community will have a “outstanding presence” in the corps -for the third time in the Willaverda area – Through the space of encouragement of tourism and script.
The agreement also included a campaign on social networks to the festival so that the national and international audience knew the tourist attractions of the region.
It is expected that they will go to The eighth edition of Mad Cool more than 180,000 people29% of other countries to attend concerts from large groups and artists of the musical scene, such as Olivia Rodrigo, Kings Leon, Gracie Abrams, Benson Boon, Arde Bogota, Iggi Pop, Alanis Morissett or thirty seconds for Mars.
In 2024, this festival had an economic influence on the Madrid community exceeding 45 million euros and 5900 jobs were created (1600 directly and 4200 indirectly).
Also during Crazy past years have made more than 1650 publications in the pressDigital media, radio and television, with a range of 707 658 530 users, which is an advertising return of more than 11 million euros.
347 journalists from 215 national media and 62 journalists of 42 international media who repeated the festival and its celebration in the region were accredited.
