“We wanted to see your achievement.” Elias and Alexandre, 15, are stationed outside the Le Grand Rex cinema in northern Paris. We are sure that he succeeded”The two teenagers want to believe that they are expecting the arrival of French stars from the net, from Maghla to Maxime Biaggi, Cyprien and Hugo Décrypte, as well as some sports personalities such as Léon Marchand and Florent Manaudou. This Friday, September 13, the auditorium is packed for the preview of the documentary Kaizenwhich is supposed to tell the story of French YouTuber Inoxtag’s ascent of Everest. The 22-year-old streamer had in fact promised his subscribers that in February 2023 he would climb the highest peak in the world.
“He wants to improve himself all the time, that inspires me”says Jessie, 24. The young graphic designer frequently watches the streamer’s videos and finds “hyper spontaneous and cheerful”. Léa, a social sciences student in Bordeaux, confesses that she is looking forward to seeing the documentary because “exaggeration and mockery surrounding his training”. With a Luffy hat hanging on his back, the manga hero. One piece Loved by Inoxtag to the point of wearing the headdress to the top, the 21-year-old also admits that she missed the YouTuber’s videos during his five-month break. Indeed, the latter had been absent from the networks since his departure for the Himalayas in April. A way of keeping the secret: no one would know, until the release of the documentary, if the bet was successful.
At the end of August 2024, the trailer for Kaizen The documentary will be released on the Inoxtag YouTube channel on Saturday 14 September at 2.30pm, with previews scheduled for the day before. Some of his eight million subscribers seem to have responded to his invitation: 200,000 tickets have been sold in nearly 500 cinemas in France, Belgium and Switzerland. Many venues, from Paris to Reims or Aix-les-Bains, are sold out. The YouTuber even boasted on his Instagram account at the beginning of September that sales had increased. “Allociné crashes”.
an adventure in joke well established
If her community was there, it is also because Inoxtag, whose real name is Inès Benazzouz, has skillfully orchestrated and staged her epic. It is the first in a preview released in February 2023, called “the project of my life”who had announced that he would take on the challenge of preparing for a year to climb Everest, without knowing anything about mountaineering.
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