THE ATP Finals in Turinknown as Masters Cup tennis, reinforces the commitment of lexus with this sport. In the Italian city, where one of the most important tournaments of the year is taking place this week, the automobile brand is very present in a competition in which it participates, among others, Carlos Alcarazwho won this Wednesday Andrei Rublev in two sets during their second meeting (6-3 and 7-6).
The ATP Finals brings together the eight best players in the world in Turin currently, in an initial format of two groups of four tennis players each, to then move on to the final phase, the semi-final (to which the best two from each group qualify) and the grand final which will be played on Sunday November 17. In the impressive Inalpi Arena.
Next to history Olympic Stadium Turin, the venue which hosted the second edition of the World Cup (1934) and the Olympic Games (winter 2006), the Inalpi Arena vibrates with a week of good tennis in which Lexus is the Official Automotive Partner and Platinum Partner of the Nitto ATP Finals.
In light of this great event, Lexus is offering several experiences to the viewer, like the one located in what is called Fan Villagea large room at the doors of the room where the ATP finals take place where the brand has a stay. The luxury car brand also exhibited several of its car models, among which the new one stands out. NXSporta model that is not yet marketed in Europe, but which serves to see the first clues about the direction that certain design lines of Lexus vehicles are taking.
In addition, and already within a pavilion that vibrates with each tennis player, but especially with the local Jannik Sinner, Lexus is also present in those games in which a break can occur. And every time a tennis player has a ball that breaks, during these ATP Finals in Turin, it’s called “Lexus Breaking Point”. A flashing logo is displayed on the giant screens of the Inalpi Arena to inform of the possibility of a break in this match.
ATP Finals in Turin
These ATP Finals in Turin 2024 have the participation of Carlos Alcarazwho has great options for a title that has eluded Spanish tennis since 1998, the year he won it Alex Corretja. Alcaraz lost the first match against Casper Ruud, but defeated Andrey Rublev in his second match. On Friday, he will face Alexander Zverev in the final group match, which will depend on whether he qualifies for the semi-finals or not. In the other group are Jannik Sinner, Daniil Medvedev, Taylor Fritz and Álex de Minaur.
Additionally, as a training partner of the finalists, the Norwegian Nicolai Kjaercurrent number one junior player in the International Tennis Federation, Lexus ambassador who, at 18, has the opportunity to test and develop his skills with the best professionals in the world.
