He Barcelona He doesn’t know what to do with the more than 130,000 t-shirts he produced a few weeks ago due to the possibility of permanently breaking his deal with his technical sponsor. Nike. The culés finally reached an agreement of one million dollars until 2038, at the rate of 120 million euros per season, or approximately 1,500 million over the duration of the agreement. However, the contingency plan for a possible breakdown in negotiations led Barça leaders to resort to other avenues and possibilities, such as the creation of their own clothing line, of which they had many elastics made and which they can now give rather than buy them. destroy them…
The 125th anniversary of Barcelona is upon us and the board of directors chaired by Joan Laporta proposes in this situation the option of offering this important edition of jerseys to Blaugrana members rather than opting for their elimination due to the impossibility of marketing them after the agreement with Nike.
And the fact is that the series he ordered to be made Barcelona of this kit which came to replace the current one that he usually wears with Nike, was a number higher than the current census of members that the culé entity has, more than 130,000 units (there are currently 133,164 members). A t-shirt without a logo, with a basic style, that the Barcelona occurred in the face of difficulties and tensions in force with Nikewhich was ultimately resolved favorably.
Thus, from the dome of Joan Laportawe are considering the possibility that on the occasion of the 125th anniversary of the founding of the club, it would not be a bad option and an opportunity to offer its members this important edition of jerseys that remained in limbo, as revealed in the Radio Catalonia.
The initial objective was that in the event of a definitive break with Nike, the club could continue to offer jerseys to supporters without interrupting the sale of kits. However, after an exhaustive feasibility study, which included factory visits in Asia And Moroccothe leaders of the Barcelona They concluded that producing their own clothing line was viable, particularly through a possible alliance with the Danish company Hummelalthough it would never have included its logo on the kits.
Finally, the club decided to resume negotiations with Nike to finally reach a new agreement until 2038. The new contract, with a million dollar signature, will allow the Barcelona enter 120 million euros per year, which represents an amount of more than 1,500 million for the next 14 years. But before all this, the production of their own t-shirts was already underway and now they are in their warehouses, waiting to find out what their fate will be.
In fact, as he pointed out World of sportalready in June, players from the men’s and women’s first teams tested what the new jerseys would look like, including the quality of the fabric and its practicality, whether they were comfortable or not. These gave the green light and it was at this point that the club’s own kits were sent to production, both for marketing purposes and to be able to use them in the various competitions to which the club aspires. Barcelona of Hansi browse.
