What is IKEA’s best-selling product? We will surely think of the shelf, for example. BOWL or perhaps, some of their sofas like the ESKILSTUNA model or the chest of drawers KULLENbut the truth is that what has been the best seller for over two decades from the Swedish giant is a simple bag that many of us have used countless times and which now seems to have a better version that apparently does not excite not too much. long-time IKEA customers.
If you are a regular at IKEA or even if you have only been there once or twice, you will know that the FRAKTA bag, with its bright blue and yellow colorEast Ikea’s best-selling product and also more recognized, which has actually been an IKEA icon for decades and a staple in homes around the world. Practical, economical and durable, this bag has accompanied millions of people in their shopping, moving and even improvised trips. With a ridiculous price of only 0.75 cents, Its popularity has only grown, becoming one of the Swedish brand’s most recognizable products. But, unexpectedly, IKEA decided to reinvent this classic, presenting a new version that has already attracted mixed opinions among customers. A new bag that looks like it could take on the famous FRAKTA bag, despite the fact that he still has thousands of followers around the world.
Farewell to IKEA’s best-selling product
IKEA’s new proposal, called RESTEN, is a bag that debuted in Singapore as part of a campaign to promote rest in a country where sleep is rare. With an innovative, padded, smaller design, this multifunctional bag is both a tote bag and a portable pillow. However, Can it replace the classic FRAKTA? And above all, is this what customers really need?
Since its launch, the FRAKTA bag has stood out for its versatility. Made of durable polypropylene, can support heavy weights and is easy to clean, making it a perfect option for multiple uses. It is common to see it in laundromats as a clothes basket, when traveling to transport bulky items, or as a companion when shopping.. Its practical and robust design, combined with an affordable price, has made it a staple in homes around the world.
Therefore, the news of a possible change in this product has generated uncertainty. Although IKEA assured that the original FRAKT would not disappear, the arrival of RESTEN sparked a debate about the need for such a different version. While some celebrate this innovation, others fear that this new approach will undermine the practical utility that characterizes the blue IKEA bag.
The new model, RESTEN, has also been surprisingly designed keeping in mind the specific needs of Singaporeans, a society struggling with sleep deprivation. With padded fabric, smaller size and multifunctional design, Resten seeks to be the perfect solution for those who need a moment of rest in their busy day.. The bag can be transformed into a pillow by opening it, allowing users to take a short nap on public transport or in safe places.
However, this conception has attracted criticism among those who consider that IKEA is moving away from the practical functionality that defines FRAKTA. Additionally, the limited availability of RESTEN in Singapore has raised questions about its viability as a global replacement. We don’t know if IKEA will take the bag to other countries and although many are commenting online how pretty it is with its padded design, perfect for enjoying and taking a nap anywhere, it doesn’t seem as functional than the “original” and that is why many They are afraid that RESTEN will arrive to replace FRAKTA.
However, for the moment, IKEA wanted to clarify that the classic FRAKTA bag will not disappearenough to reassure those who feared losing this emblematic product. However, the introduction of RESTEN raises questions about the direction the brand will take in the future. Can the two versions coexist on the market? Or will RESTEN become another addition to the IKEA sleeping product range?
What is clear is that the FRAKTA bag remains a symbol of practicality and accessible design. At the same time, the new model represents a commitment to innovation and adaptation to the needs of a specific audience. Only time will tell if this new version will manage to earn a place in the homes and hearts of consumers, or if it will remain a curiosity in IKEA history.
