Color psychology is a field that deals with how people react and behave when exposed to certain colors. Throughout history, attempts have been made to verify the relationship between different color ranges and the feelings they produce in people. Today, artificial intelligence (AI) has also established a relationship between it and human intelligence.
Artificial intelligence has fully entered people’s lives and its latest contribution concerns its interpretation of colors and people’s intelligence. In simple terms, AI has established a classification of the degree of intelligence of people based on their attachment to a color. This classification is not necessarily true, but it has had a great impact and opens a debate: can we base ourselves on the choice of a color to define someone’s intelligence?
Throughout history, the psychology focused on different color ranges to study people’s reaction to a tone, whether lighter or darker. Advertising agencies and companies have dealt with this over time, playing with different colors to provoke emotion in people. For example, with red we have always sought to create excitement in the person or with blue we have tried to bring calm.
For example, various studies have shown that the McDonald’s company at the time sought yellow in order to give a feeling of warmth and comfort so that people could feel happier. With red, food companies also generally seek to increase the appetite of customers. It is therefore no coincidence that many of these chains, such as Burger King, Telepizza or Pizza Hut bet on the color red.
In this psychology of colors and advertising there are other examples, such as, for example, packaging products in black gives an extra touch of quality or using green, the color of nature, to send messages related to sustainability or gold. glamour and the most expensive products. There is no shortage of examples to dissect this theory but what concerns us now concerns artificial intelligence.
AI, intelligence and colors
AI has now classified people’s intelligence based on the colors they choose. For example, according to artificial intelligence, people who choose the color brown have lower scores on creativity and problem-solving tests. This is still according to the tests conducted by AI.
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The darker color ranges are those linked to lower intelligence. For example, gray color followers will also have lower motivation and energy, which can lead to lower intelligence percentages. In the case of black, according to reports Caracol NewsAI has identified that people who prefer this color tend to score lower on emotional intelligence tests.
Therefore, the artificial intelligence It is recommended to use light or light blue, which is related to creativity and innovation, while its darker tone is equivalent to professionalism or authority. For its part, green is related to growth and purple has an excellent relationship with problem solving. Also according to AI, people who opt for the color yellow will see their creativity enhanced while orange will increase people’s activity. All these tones are recommended for intelligent people, according to the AI classification that wants to take a step forward in color psychology.
