Since its first presentation to the world in Barcelona in December 2023, the immersive experience of “The country of tomorrow” welcomed more than 40,000 visitors from 56 countries who enjoyed a unique virtual reality experience and immersed themselves in the magical world of one of the most charismatic festivals in the world. It is now the turn of Madrid, which hosts this spectacular proposal at the Wizink Center until next January 12.
Designed for audiences of all ages, the immersive Tomorrowland experience offers participants an unforgettable 45-minute journey through cutting-edge technology. Walking down memory lane through twenty years of Tomorrowland’s history, visitors will have the opportunity to learn one of the largest and most iconic festivals in the world. Various digital installations then allow you to explore some of the key characteristics, values and objects of the musical event, and to have a first glimpse of the DNA of Tomorrowland, before walking in the mythical universes of the festival with the experiences “Planaxis”, The Book of Wisdom’ or “The Elixir of Life”, which offer a unique and unprecedented virtual reality experience.
The Tomorrowland immersive experience was created and developed by the Tomorrowland and XR Music Hub teams (formed by Layers of Reality and Blanco y Negro Music), two companies with totally different profiles, but together they have created something absolutely new and unique, with the latest generation technology. Jordi Sellas, artistic director of Layers of Realitysaid: “Bringing the Tomorrowland immersive experience to Madrid was an important step in our scalability plans, especially as the Spanish capital has a vibrant cultural and entertainment scene, and the Tomorrowland immersive experience stands out as one of the best immersive experiences available. Today.
As Sellas explains, it is an experience “in a giant metaverse format with a huge size of 600 square meters, the largest in Spain and one of the largest in Europe, and a spectacular duration of more than 45 minutes in a wonderful and magical world. that Tomorrowland has created over its two decades of history. According to the director, the space of the Crystal Room of the Wizink Center “is perfect for its connection with music and with the art world in general, and with the world of entertainment. There, participants will be able to experience a unique day , which will greatly appeal to fans of the festival, but opening the range to an audience who, without ever having been there, will find this experience fascinating.
The Tomorrowland festival takes place every year in the Belgian town of Boom (Flanders, Belgium), it is organized by We Are One World (Manu Beers & Michiel Beers), and it is estimated that more than 400,000 people from almost 200 different nationalities participate in it. edition. It also has offices in other cities around the world such as Sao Paulo (Brazil) or Atlanta (United States), and organizes Tomorrowland Winter in the idyllic setting of the high French mountains of Alpe d’Huez.
USEFUL DATA
“Tomorrowland Immersive Experience”
– WiZink Center (La Salle Crystal) – C/ Fuente del Berro, 50. Door 50, 1st floor
– Visiting hours: Monday to Friday from 5:30 p.m. to 9:00 p.m.; Saturday from 10 a.m. to 9 p.m.; Sundays and public holidays from 10 a.m. to 7:30 p.m.
– Price: From 18.50 euros, children from 14 euros.
