The Bluesky social network, whose operation is very similar to that of X (formerly Twitter), should surpass the symbolic mark of 20 million users in the next few hours, at the end of a week of strong growth. Launched independently in 2021, after being developed as an internal Twitter project, the platform had not registered a notable peak in activity until now. But since November 6, it has seen a significant number of registrations, recently increasing from 40,000 to around one million per day, showing 11 million monthly active users.
This recent growth is especially marked in the United States, where Bluesky tops the ranking of the most downloaded free applications in the Apple Store and Google Play Store. It is also very important “in Canada and the United Kingdom”according to a Bluesky spokesperson cited by NBC News. In France, the request was on Monday the 9th at noon.my place of the same ranking in the App Store, and 27my place in Play Store.
However, Bluesky’s usage figures remain modest compared to those of its main competitors. Threads (Meta group) claims to have 275 million monthly active users; X no longer publishes detailed figures regularly since its acquisition by Elon Musk, but claimed to have almost 400 million last year.
Some users are defecting.
For three months, Bluesky has benefited from a growth dynamic that seems linked to the figure of Elon Musk and current American politics. The platform thus experienced its first historic peak in activity at the end of August, when X was blocked in Brazil by a court decision: in four days, 2.4 million Brazilians had created a Bluesky account. The social network’s statistics, which are public, show an even greater explosion in the number of registrations starting on November 12, when Donald Trump’s administration confirmed that Elon Musk would be named responsible for a mission of cuts in the budgets of the US administration.
Adding to Bluesky’s growth is a limited but notable exodus of X users. While the site saw a spike in activity during the US election campaign, 115,000 people deactivated their . Last week, the influential British newspaper the guardian announced that he would stop posting messages on X, believing it was now a platform ” toxic “and at the same time opened an account at Bluesky.
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