The phenomenon of Holy Cards is back in Malaga. The biggest Easter collectibles album will be on sale from November 25where children, adults and people of all ages will strive to obtain the greatest number of brother cards to complete their albums.
As explained this Monday during the presentation of the HolyCards Málaga 2025 the CEO of the company that manufactures them, Juan Carlos Ramos Pichi, from next Monday fans will be able to start exchanging these cards. As specified, the 2025 edition will have 486 stickers and it will start with a roll of 15,000 albums and a feeling of more 8 million imprints of fraternity. Although this is the second year that these cards have been sold in Malaga, there are already some new ones.
“It’s not like football, where we can recruit every year… We can’t recruit new Saints,” Ramos joked. However, he detailed some news. Thus, the 2025 edition will have a new design of all shieldswhich will have silver designs. They will also have different drawings sent to them by the different brotherhoods, who chose the moments they wanted to represent their work.
Likewise, this year the HolyCards will have all the guiding crosses of the brotherhoods and will adorn all the Hebrew virginsso that the draws are different, and there will be an exclusive session for the transfers of the brotherhoods and they will have a special edition in Lent exclusively for the transfers of the brotherhoods and in Lent there will be a special golden session.
During the presentation, the Mayor of Malaga, Francisco de la Torre, celebrated this initiative and he joked that the HolyCards had been presented earlier in Malaga than in Seville. “Now these cards are Andalusian branded, but they could be Spanish branded,” he said.
Antonio Banderas
The actor Antonio Banderaswho celebrated this initiative, received the first full album from HolyCards this Monday. Banderas also emphasized that for him Holy Week was very important not to be missed.
“Holy Week has meant a lot to me and continues to mean a lot, because it touches me, my land, what I am, because sometimes it is very easy to be lost in a certain way and without knowing who you are and where you belong,” the actor expressed during the presentation.
He further described the “have small tampons” since he manages to return to a world that many experienced as children. In this sense, he said that when he was little he collected football players. “It also seems like a great idea to get away from cell phones, from technology, and find it with something corporeal,” he expressed.
Actor Antonio Banderas receives the complete album HolyCards from Malaga
The letters
HolyCards’ formula for success consists of to collect which is presented in a file folder format. The prints are made with thick cardboard and printed with the highest quality after a selection to choose the photographs that best represent the Holy Week in Malaga. The album includes a new section called HolyFlash with special and selected images of many other things that surround Holy Week: musicians, people, places…
On each page of the album there is a fraternitywhich includes nine images, ranging from its coat of arms to photographs of its owners or other characteristic or differentiating details of each. Last year’s edition presented on the page of each brotherhood a historical photo of a moment or a significant stage in the life of each corporation.
This project was born from an idea about holidays and the Sevillian traditions born from the hand of Javier Ayala and Juan Carlos Ramos Picchi, the founders of the Pepe Pinreles sock company.
One of news of the HolyCards album compared to other traditional collectibles is that the project is adapted to the current world and in each stamp of the shields of each of the brotherhoods that are part of the album there is a QR codewhich is scanned and redirected to the brotherhood’s website with the aim of knowing in depth its history, its historical and artistic heritage, as well as the social work carried out by each of them throughout the year.
Where to buy
Full distribution of albums and stickers will take place within the kiosks press distributed throughout the capital of Malaga and the province and in stores Pepe Pinrelesas well as the company’s website, where you can also purchase personalized stickers.
The first edition of the HolyCards album for Holy Week in Malaga had a huge success among most of the brothers and there are also editions in Jerez or Seville. In total, this year they will distribute more than 100 million stickers.
