qWhat a phenomenon! We are talking about a two-and-a-half-hour documentary in which we see the 22-year-old influencer Inoxtag, whose real name is Inès Benazzouz, not very sporty but well prepared, climb Everest. The Roof of the World; 8,848 metres. The film is at the same height: no less than 300,000 viewers in French cinemas in just twelve hours, between the afternoon of Friday 13th and the morning of Saturday 14th September, before the film, at 2.30 pm, changes format and is broadcast for free on YouTube. Where it reached the astonishing figure of 26 million views in six days.
Kaizen. 1 year to climb Everest It exudes sincerity. It aroused as much wild emotion among fans as it did an avalanche of criticism. It is true that the hero is both humble and narcissistic, praising adventure while managing product placement on the screen, denouncing the polluted mountain and participating in the pollution.
Let’s look at a small revolution: never before have we released a paid film in cinemas and then released it for free on YouTube the next day, both times with success. The millions of views on YouTube tell the Internet maelstrom that it needs to be put into perspective, with a view being counted after thirty seconds of viewing.
The result in the cinema is more intriguing. With the film screened for just a few hours, fans flocked to the booking sites, to the point that some lost control: emergency screenings had to be added, in cities and rural areas.
Why would an intensely young audience pay for a ticket to see a film that they could watch for free the next day on their computer? For film lovers, the answer is obvious: the immaculate aura of the big screen. True, but reductionist. Inoxtag has 8.6 million subscribers on YouTube, 5.9 million on TikTok and 5.8 million on Instagram. He can count on them thanks to a community bond. He could have called them to a Woodstock-style field, they would have come. His fans initially felt a furious desire to participate in a collective event, to be part of it, to come together. In many rooms, young people applauded in the middle.
personal development manual
Kaizen It’s not just a movie. It’s also an endless succession of Instagram-style posts, with the common thread of exhibitionism that social media is so fond of. It’s both the story of a rise and a manual for personal development: its title is a concept taken from manga. One piecewith the goal of improving day by day to achieve your dreams. The question is no longer whether it is a movie or if it is good, but whether it changes the lives of the fans.
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