The party Marenostrum Fuengirola It is one of the great summer musical events in Andalusia. The figures confirm it. The ninth edition generated a economic return that the first estimates place in 50 million eurosas the organization made public this Friday.
The series of concerts, held between May and September, has established itself as a cultural reference, both nationally and internationally, and has contributed to the creation of 1,700 jobsdirect and indirect in the municipality of Malaga.
THE 70 artistsspread over 33 days of performances, managed to attract 173,575 spectators from 57 countries to the Sohail Castle Park. Of all the participants, a 20% were of international originhighlighting in particular the visits to concerts of artists such as Macklemore – it was his only concert in Spain -, Queens of the Stone Age, Aventura and Maná, as well as the evenings dedicated to jazz and Finnish shows.
The success of this edition is also reflected at the media level, with more than 100 million impacts generated thanks to its communication and press campaign, in addition to coverage in national and local media, which exceeded the 1,800 appearances.
Cultural and tourist claim
The media impact of these events is estimated at 14 million euros, which, in the eyes of the organization, underlines the cultural and tourist weight acquired by Marenostrum in recent years, which is also reflected in the festival’s web platform, which has received more than 5.72 million views from 152 countries.
The festival, which has two very different stages – the main one, Unicaja, and the more intimate one, located in the Sohail Castle – has offered a diverse program including not only music, but also comedy shows. This summer, artists of the caliber of Maluma, Julieta Venegas, Mon Laferte, Kany García or Kurt Rosenwinkel.
From Marenostrum, they emphasize that success is the result not only of the quality of the shows, but also of the promotional strategywhich has included notable actions in media such as the Madrid Metro, train stations such as Atocha and air transport hubs such as Iberia.
