Stellantis appointed this Friday with immediate effect Monique Mira as Country Brand Manager by Leapmotor. A change to which is added that of Alberto de Aza as Director of the Peugeot brand. Both for Spain and Portugal. Both directors will report to the Group’s regional general manager, Pablo Puey.
Mira will be responsible for leading the strategy of the joint venture signed with Chinese manufacturer Leapmotor regarding the development of the brand, the dealer network and the marketing of new vehicles. Meanwhile, De Aza replaces Joao Mendeswho initiates new professional challenges outside the company. In addition, the group reports that Diego Rey has been appointed director of the VUL Business Unit for Spain and Portugal, replacing Alberto de Aza.
Path
Monique Mira She holds a degree in Business Management and Administration and a degree in Commercial Sciences from the University of Valencia. She also holds a Master’s degree in Treasury Management and Banking Negotiation from the Treasurer Training Center of the Valencian Community and has completed the Higher Course in Finance. Management at the University of Barcelona.
He began his professional career in 1994, holding financial responsibilities in different companies, including Peugeot’s own network in Valencia and Madrid. In 2008, he became head of after-sales service at a Ford dealership and in 2015, he took over the management of PSA Retail Madrid-Las Tablas, a position he held until 2021, when he became head of leasing and commercial development for Opel at Stellantis. Two months later, he joined the Stellantis Spain network development team as commercial director.
For his part, Alberto de Aza He graduated in Economics and Business Sciences from the European University of Madrid and the Complutense University of Madrid. He has developed his entire professional career in the automotive sector, which began in 1996 at MAN Industrial Vehicles Spain.
Between 2000 and 2009, he was part of the management team of Kia Motors Iberia, where he held the positions of Spare Parts Director and After-Sales Director as well as Own Network Director. In 2009, he joined Fiat Chrysler Automobiles Spain, where he held various positions of responsibility, including After-Sales and Training Management for Spain and Portugal and Commercial Management for Spain.
In 2015 he was appointed country manager of Fiat and Abarth. In 2016 he was appointed CEO of FCA Central and Eastern Europe (Hungary, Slovakia and the Czech Republic) based in Budapest, two years later he was appointed Managing Director of FCA for Spain and Portugal.
In 2021, after the birth of Stellantis, he was appointed Director of the Stellantis LCV Business Unit for Spain and Portugal, a position he holds until today.
Leapmotor Growth Strategy
Among the objectives Leap Engineplans to sell the C10 and T03 electric SUVs in Spain and eight other European countries starting in September. The new manufacturer has adapted its Chinese vehicles to sell them globally thanks to its collaboration with Stellantis. The C10 has electric technology that gives it a range of up to 410 kilometers. The T03, on the other hand, is a small city car with an electric range of 265 kilometers.
The aim of the joint venture is to manufacture between 6,000 and 10,000 units in 2024 (the majority imported) and up to 100,000 in 2025, although the group led by Carlos Tavares estimates that the joint venture could manufacture up to 500,000 vehicles and achieve a gross margin of 20%.
Taking advantage of Stellantis’ distribution channels, the joint venture hopes to increase the number of points of sale for its vehicles in Europe by 200 to 500 by the end of 2026 in order to ensure availability for all customers.
Changes in communication areas
The Stellantis Group has made changes in its areas of Communication and Institutional Relations in Spain and Portugal in several of its brands led by Jose Antonio Leon Captain.
The multinational automotive group announced that it has appointed Ana Vellosillo as Director of Communication of the Stellantis Premium cluster (Alfa Romeo, DS Automobiles and Lancia) in Spain. Similarly, as Director of Communication of Fiat and Abarth in Spain, she appointed Rosa Caniego Ruizwho retains her position as communications director for Jeep and Opel in Spain.
On the other hand, Stellantis has appointed Alberto Morla as Director of Communications for Leapmotor in Spain, retaining his role as Director of Communications for Peugeot in Spain.
And, under the responsibility of the new Leapmotor brand director for Spain and Portugal, Mónica Mira, Stellantis has appointed Leapmotor marketing director for Spain and Portugal. Paula Bartolome.
