The rise of streaming He has managed to make sure that with the number of weekly releases produced, their success is equally fast and short in time. Therefore, if a few days ago we were talking about The liberation as a triumphant phenomenon in the catalog of the “big red N”, now, in just under a week, the turn has come The ugly ones. A science fiction dystopia that everyone is talking about and which so far has failed to reach the number of Rebel Ridge. But why did he become a new viral case of the Californian company?
As of 2024, the brand founded by Reed Hastings and Marc Randolph For several months, it has opted for a discreet broadcast of premieres. Of course, the reddish streaming service continues to be the leader in terms of the number of weekly news items it hosts in its catalog. But the blockbusters inherited from the time when Scott Stuber headed the cinema department have been left behind. Red alert, The Adam Project, The invisible agent…those kinds of projects no longer have a place under Dan Lin. Well, currently, the terminal prefers to create fewer gigantic products and be much more precise with its algorithm. And of course, that would be great news. if efforts were made in creating authentic stories through scripts with personality. However, the result is equally mediocre films, but without the charisma of the big stars from Hollywood. The ugly ones This is the perfect example of the latter, although it can’t be said that Netflix’s strategy isn’t working wonderfully.
The ugly to carry a week in the Top 10 of the video-on-demand application since its last release September 13. The film directed by Joseph McGinty (known in the circuit as McG) has 35 million hours watched and more than 20 million of visualizations. Surpassing a whole series of major commercial feature films such as Fast & Furious: Hobbs & Shaw, On the edge of tomorrow either Gemini Project and sneak into the list of most viewed films of more than 90 countries worldwide.
“The Ugly”: synopsis and casting
Based on the book series of the same name in the saga bestseller of Scott WesterfieldLos feos is a literary saga divided into three books; ‘Treason’, ‘Perfection’ And ‘Specials’The Netflix film is based on the first installment and given the excitement among its subscriber base, it seems likely that the television label will eventually sign on to adapt the films. two more stories following.
The summary of The ugly ones part of a futuristic world in which, with a minimum of natural resources, scientists have managed to create a new source of energy from modified orchids which, at the same time, serve to transform into beautiful to all human beings. That is why, from that moment on, the ministry requires all people to undergo cosmetic surgery when they meet. 16 years old. The protagonist, named Tally, is eager to join all those who have already indulged in aesthetic change and have ceased to belong to the so-called “Ugly”. However, everything changes when we see the harmful effects of the intervention on his friend PerisAt the same time, Shay, another of his friends, joins the rebels who want to reach ‘The Smoke’a place where, according to rumors, natural beauty reigns and where individual and collective freedom reigns for its inhabitants. Tally will be forced to start search of her friend to betray her and bring her back, if she really wants to be able to undergo the precious face change.
Why is it successful on Netflix?
Even though it didn’t have the big stars that Netflix once influenced in its projects, The ugly ones cared especially its casting to reach as many teenagers as possible. To start with its protagonist, Joey KingThe 25-year-old actress recently starred (also for Netflix) in the romantic comedy A family affairalongside Zac Efron and Nicole Kidman. A presence which, with the participation in the mini-series We were the lucky onesmade it one of the most recognizable faces from the small screen. The rest of the cast is also known to the public on the various platforms. By Keith Powers (The War of Tomorrow), until the presence of Chase Stokes (External banks) and Brianne Tju (I know what you did last summer). The demand for a whole series of young people’s profiles who respond well to the very frivolity of the argument of The ugly. This incentive, coupled with the light-hearted nature of the stories the company creates, makes this TV movie a tasteful dish for the average Netflix viewer.
Where previously dystopian societies in cinema had to fight for their survival as in the hunger games or in The Maze RunnerNow the greatest fear of the protagonists of this viral saga is that of we end up being beautiful. The ugly ones It remains as much on the surface as the aesthetic banner of its juvenile sci-fi plot. The result is something that you have seen countless timesbut much worse.
