“Imagine that we wanted to do a master’s degree or an extraordinary chair related to music, and that we put co-director Freddie Mercury… “It doesn’t matter whether the singer has a degree or not… because we certainly share that this man was a genius.” This is how the spokesperson for the PSOE in the Madrid Assembly, Marta Bernardo, defended the hiring of Begoña Gomez lead an extraordinary chair and two master’s degrees in the field Complutense University of Madrid.
The Complutense regulation, which urgently needs to be reformed, allows extraordinary chairs to be awarded co-directed for “a profile of recognized professional, technical and scientific prestige in the thematic field of the subject of the collaboration”. This definition is so subjective that it must be immediately rectified to prevent a case like that of Sánchez’s wife from happening again. Objectively, the professional curriculum of Begoña Gomez, Before her husband became secretary general of the PSOE, she was limited to an insignificant role title in a private academy linked to Opus Dei which never managed to have its diplomas approved. Title that Begoña Gómez tried for many years to pass off as having a university degree, by falsifying her curriculum vitae.
Subsequently, many say that Pedro Sánchez’s wife was responsible for managing the administration of the gay saunas that his father, Sabiniano Gómez, had, as well as his uncles; But she never mentioned this experience on her CV, but only mentioned that she worked in a very small company where she provided training to telemarketers and salespeople. cold door for insurers, electricity companies and NGOs, what he vehemently describes as “Marketing consultancy in Third Sector and Social Impact projects”, like any cigarette seller does.
The PSOE spokesperson did not state that the relationship between Freddie Mercury And Begoña Gomez comes from the gay saunas his father made his fortune with, but called it “genius.” The musical talent of the leader of the British group Queen is undeniable. Even a very small summary of the awards, distinctions and great successes won by the British musician would not fit here. Suffice it to point out that objectively, there is no doubt that Freddie Mercury was a musical genius, so no one would dream of blaming the rector of a university for hiring him, since the requirement of “professional prestige” would be more than contrasting. However, the rector of Complutense, Joaquín Goyache, is judicially accused of having hired Begoña Gomez.
But that’s it Freddie Mercury He had a fourth degree in piano and also earned a degree in art and graphic design from the University of West London. And to practice his profession he combines: the guitar with Brian May, degree in physics and astronomy at Imperial College London, where he also received his doctorate; on bass with Jean Deacon who studied electronics at the University of London; already the battery with Roger Taylor, who studied biology at the University of North London. Who knows where the PSOE spokesperson got the idea that Freddie Mercury was using the University just to pretend, like Begoña Gómez.
We have recordings in which we hear Begoña Gómez talking about marketing and dropping pearls like “we must work with commercial intelligence that coexists with a multichannel strategy that will win us more customers”; “you have to focus on a customer who wants new experiences and who doesn’t want coffee for everyone”; or “we are talking about an active transformation in the territory where it operates, making the company more competitive; we don’t talk about it greenwashing.
There are two types of marketing, the one that is studied in universities and is useful for honestly increasing sales, by identifying market needs and learning to adapt to satisfy them effectively and efficiently; and what crooks learn on the street, through sleight of hand, tips and tricks. The wife of Pedro Sanchez is part of this second group of smoke seller and she tried to polish her resume using her husband’s influence to look like a student. But the varnish remains on the surface and does not transform the plywood into quality wood. Comparing Begoña Gómez to the genius of Freddie Mercury is like trying to make people believe that the PSOE is something different from the group in which her husband is “the 1”.
