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a booming product that is going from strength to strength

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a booming product that is going from strength to strength

The world of cookies is becoming more and more present and Pamplona is no stranger to this growing trend. THE Crumbled cookiesknown in the United States for their unique flavors and generous portionsare already gaining popularity throughout Spain and have become a global phenomenon. This phenomenon has had an influence at the local level, where more and more establishments in Pamplona are betting on high quality artisan pastriesoffering a range of innovative cookies.

In the Navarrese capital there are several stores specializing in biscuits where you can buy this product in different shapes and flavors. For example, The cookie showa store opened in 2021 on Francisco Bergamín Street.

This store is distinguished by creatively decorated cookieswith shapes ranging from animals to famous people. Patricia Ibáñez is the owner of this company and is responsible for making each one by hand, using very precise glazing techniques.

Another place where they make cookies is at Cookie lifea workshop that also aroused the interest of young people in Pamplona. Located in the Chantrea districtthis establishment has built a solid reputation thanks to its artisanal approach.

Here, the cookies are made from fresh ingredients and traditional recipes that combine with innovative flavors like salted butter caramel or chocolate filled cookies​. Until recently, they had a workshop which became a store where you can buy the cookies in person.

It also recently opened American roll, a business where you can find typically American treats such as New York Rolls, giant donuts or cookies with multiple flavors.

For example, they have flavored cookies dinosaur, Kinder or red velvetwhich were introduced not so long ago. In this pastry, you can find different and unique flavors each time.

But it doesn’t stop there, the rise of Crumbled cookies is present in Pamplona. For example, there is a company called Marie’s cookies where you can buy New York-style cookies. These cookies are distinguished by their size and thickness. As for flavors, you can find Lotus, white chocolate, Oreo, Kit Kat or even Pink Panther.

On social networks, such as TikTok, gastronomic influencers highlight the arrival of these cookies in Pamplona.

@marysscookiess CRUMBL STYLE Cookies in Pamplona! Don’t miss yours 😉🍪 #crumblcookies #pamplona #cookies #redvelvet #foodtiktok #cookieartesanal ♬ original sound – Ian Asher

Even in Pamplona you can buy vegan cookies at Veggie Studioa small place on Avenida Carlos III that offers different flavors.

This type of initiative has spread throughout the city, as well as in cafes and bakeries They include cookies in their menus. Hoteliers are banking on this product due to growing consumer interest.

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