Anything but a quiet river. British streaming platform DAZN (pronounced “Da Zone”) has been experiencing a chaotic start to the season since this summer, when it became the main broadcaster of Ligue 1 (L1) football in France until 2029, due to the price of the subscription that allows you to watch eight of the nine matches of the French championship live every weekend, at €29.99 per month with a one-year commitment and €39.99 per month without commitment.
Considered excessive by many fans, it was the focus of criticism even before the start of the season on 16 August. Some football fans repeatedly spread the keyword #BoycottDAZN on social network X, while hostile banners appeared in the stands of several stadiums. In addition, although piracy is not new, search engine queries flourished when the price increase for access to L1 was announced (almost double that of the previous Amazon Prime offer).
If Brice Daumin, CEO of DAZN France and Switzerland, argues that the “the prices offered are not outside the market”Since the offer also includes the last Ligue 1 match accessible on delay, MMA (mixed martial arts), boxing, the women’s Champions League and the French basketball championship, economist Pierre Rondeau considers that the main problem at the start of the season “The high price of an offer that does not include movies or series remains” (as proposed by Amazon and Canal+).
“At the moment there are no post-match magazines, nor traditional multiplexes, due to the prohibitive cost of subscriptions for many consumers”adds Senator Michel Savin (Les Républicains, Isère), rapporteur of the investigation commission on the financialization of football.
To calm the anger and “eager to listen”DAZN has temporarily implemented a reduction from €29.99 to €19.99 since Tuesday 10 September, as well as a discount on its no-obligation offer, which drops from €39.99 per month to €19.99 for the first two months. This approach was quickly adopted by the Professional Football League (LFP).
According to our information, the British platform will announce, on Monday, September 23, the extension of the reductions of these two offers for seven additional days, until Sunday, September 29 inclusive. she says in fact “ satisfied with the dynamics initiated to promote the brand”without providing further details.
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