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Apple’s problem with its original content

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Apple’s problem with its original content

Apple has been controlling spending derived from ads for some timeyour original content filmic. Even though a little over a year ago, the brand did not seem to worry too much about the significant financial expenses linked to its productions. For example, both The Moon Killers as Napoleon They had budgets of $200 million, raking in between $150 and $200 million at the international box office. Two gigantic financial bankruptcies, which sounded the alarm poor and pejorative management in terms of the reputation of the technology company. And it is in this context that Wolvesthe comedy with George Clooney and Brad Pitt paid the price. To the point of seeing how the film went from a planned theatrical release to a release directly to the catalog from Apple TV+. And to make matters worse, director Jon Watts explained that he didn’t even believe the studio was going to make a Wolves 2although he confirmed it before the premiere of the former at the Venice Film Festival.

‘Wolves’ (Apple).

Last August, the multinational founded by Steve Jobs announced the cancellation of the theatrical release of the high-profile feature film, with a limited appearance in select North American theaters only to debut in the Apple TV+ catalog a week later. Of course, to compensate for this delicate news, major they wanted to launch a layer of confidence in the projectcommunicating in parallel that a Wolves 2 was developing. Watts was going to write it, but this was not openly explained. if Pitt and Clooney came back to their respective characters and to the production or if the filmmaker would return to stand behind the cameras. We don’t know about Apple’s deal with the two Hollywood stars. However, if we know that both gave up a significant part of their wealth to ensure wide distribution in theaters. That hope for a sequel (at least with Watts at the helm) is gone and, in the director’s words, even he himself doesn’t have confidence in the success of a second hypothetical part.

Desperate with “Wolfs 2”

Jon Watts on the set of “Spider-Man: Homecoming” (Disney).

Currently, Jon Watts is in the middle of promoting Lost crew. The new series from the Star Wars universe is scheduled to be released on December 3. A jump to the Lucasfilm franchise in the form of showrunner completely understandable, considering that Watts made Disney (and also Sony Pictures) a lot of money with his Spider-Man Trilogy with Tom Holland. Three films which, together, managed to bring in almost 4 billion dollars. Of course, the doors to the house of mice are wide open for the 43-year-old director. However, even he himself does not know what his next audiovisual bet will be. Currently, its 2025 agenda includes he restart from the Final Destination sagawhere Watts only had the idea of ​​the starting point of history to resurrect intellectual property.

“Wolves” (Apple TV+).

After the latest statements, we do not know if the plot will continue without Watts, Clooney and Pitt or if, on the contrary, Wolves 2 is definitely dead:

“Wolves” (Apple TV+).

“I don’t know what I’m going to direct next, and I don’t think there will be a sequel to Wolves»Watts said in his recent interview with Collider. Wolves is a criminal thriller that puts us in the shoes of two “problem solvers” in the purest Mr. Wolf of pulp Fiction. The problem arises when these two lone wolves must collaborate to accomplish the same job.

Apple TV+: a horrible 2024

“Fly Me to the Moon” (Apple TV+).

the idea of ​​withdrawing Wolves of widespread diffusion is, as we anticipated, a response to the realization of business failures of recent years, with a particular inference in 2024 due to the premieres of Argyle And Fly me to the moon. The first once again had a budget of 200 million dollars, for a paltry amount of 96.2 million. Meanwhile, the second one cost the company around $100 million and ultimately only raked in $42 million at the box office in cinemas around the world. Therefore, Apple couldn’t afford another financial hole that year, so they abandoned any kind of risk with Watts’ film. Depending on the platform, Wolves broke all records of its streaming services, becoming de facto the most viewed film in its catalog.

‘F1’ (Apple TV+).

In next 2025, Apple will face its most ambitious project with F1. A sports drama centered on the world of Formula 1 which stars Brad Pitt as star and executive producer with his label, Plan B Entertainment.

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