3 days of launches at Apple are coming to an end. The company launched the much-anticipated MacBook Pro Powered by the new M4, M4 Pro and M4 Max chips, setting a new standard in performance and advanced capabilities. In addition, this generation includes Apple Intelligence, an innovation in artificial intelligence that wanting to transform the user experience, provide an environment for work, communication and creativity that strives to preserve confidentiality.
New MacBook Pro M4 saga
The new MacBook Pro line features key advancements that solidify its leadership as professional laptops. Highlights include its 12MP Center Stage camera with improved autofocus, the sThunderbolt 5 support on M4 Pro and M4 Max models, and a Liquid Retina XDR display option with nano-textured glass to reduce glare in bright environments. The autonomy, which reaches 24 hours, as well as support for up to 128 GB of unified memory in the M4 Max model, allows it to handle high-caliber projects in artificial intelligence (AI) and intensive graphics processes.
“The MacBook Pro is an incredibly powerful tool, and it’s even better today,” said John Ternus, Apple’s vice president of hardware engineering.
Energy-efficient M4 chips
With the new M4 chip manufactured using a second-generation 3-nanometer process, Apple delivers superior CPU and GPU performance. Improved in single-threaded and multi-threaded tasks. This power enables a smooth experience in advanced applications such as 4K video editing and 3D modeling, and is up to 10 times faster compared to Intel processor-based models. Models equipped with M4 Max and M4 Pro also include Thunderbolt 5, increasing data transfer speeds up to 120 GB/s.
Apple Intelligence on Mac
Apple Intelligence, a system that incorporates advanced generative models, powers interaction and assistance on the MacBook Pro with tools like AI text editing and Siri responses based on user context. With new features coming in December, like generating custom images and creating emojis using Genmoji, This AI integration will be available without personal data leaving the device, a pioneering privacy measure from Apple. Apple Intelligence integrates with macOS Sequoia, which includes Safari improvements, new window management options, and an optimized gaming experience.
Connectivity and multimedia on another level
The MacBook Pro has HDMI ports with support for 8K monitors, three Thunderbolt 4 or 5 ports depending on model, Wi-Fi 6E and Bluetooth 5.3. Its multimedia enhancements include a six-speaker system with Dolby Atmos-compatible spatial audio and studio-quality microphones, making video calls and media playback immersive.
Good time to renew your MacBook
The MacBook Pro range with M4 far outperforms previous generations with Intel processor in terms of performance and is positioned as a Interesting option for those looking for power, autonomy and safety. With the addition of Apple Intelligence and the macOS Sequoia experience, Apple delivers a robust product adaptable to current and future business needs.
Availability and price
The 14-inch MacBook Pro with M4 chip is available at €1929 and since €1809 for customers in the education sector; The 14-inch MacBook Pro with M4 Pro chip is available at €2,449 and since €2,279 for customers in the education sector; and the 16-inch MacBook Pro is available at €2949 and since €2,719 for customers in the education sector. All models are available in Space Black and Silver. The reservation can be updated from today and the first units will be delivered from November 8.
