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Interview with Paula Bartolomé, Marketing Director of Leapmotor

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Interview with Paula Bartolomé, Marketing Director of Leapmotor

Leap Engine has already started selling its first cars on the Spanish market in November with the launch of its C10 and T03 models, available from 18,900 euros and 34,900 euros – without applying the aid of the Moves III plan, which would remain at 11 900 euros and 27,900 euros. euros. It’s a joint venture between the Chinese car manufacturer and the Stellantis Group with which the company led by Carlos Tavares seeks to face the entry of new Chinese brands with 100% electric technology at affordable prices.

This is what he emphasized Paula Bartolomémarketing director at Leapmotor, in an interview with OKDIARIO to explain what challenges the Chinese brand of the Stellantis group faces when entering the Spanish market in a context of political tensions between the governments of Beijing and Brussels due to the imposition of customs duties on the shipment of 100% electric cars to European territory.

“Our main interest is really to fight against other Chinese brands that are introducing very good prices into the market. It is true that we do not have the history that a company like Citroën, Peugeot or other Stellantis brands can have, but we want to use the umbrella of the group to give greater security to the customer, greater peace of mind, because there are some dealers“, a distribution network and after-sales service behind it”, declared the Spanish director of the Stellantis group.

Concretely, the Chinese brand has started its landing in Spain with 41 dealerships spread throughout the Spanish territory. A figure that will increase with the start of the new year until it reaches 65 facilities in which the compact electric vehicle will be marketed. T03which will start at 18,900 euros, and the SUV, also 100% electric, C10which will be sold from 34,900 euros. Prices which would remain at 11,900 euros and 27,900 eurosrespectively, if we subtract the incentives for purchasing this type of technology.

Leapmotor is now the 15th brand sold by the automobile group, but Paula Bartolomé insisted on the fact that “the Chinese firm did not come to the market to compete with the other brands of the Stellantis group, but to complete the offer, because anyone “can’t “If you buy a Citroën C3 with electric motors, because of the price, you can buy a T03 which is more affordable.” “Our goal is to become the leader in sales of small electric cars in Spain,” he announced.

A brand on which the Stellantis Group will fully rely to respect the reduction of C02 emissions targets imposed by Brussels for this year, since it is the only one to only sell 100% electric models.

Leapmotor offer in Spain

He T03 It is an A-segment five-door compact vehicle with similar dimensions to the B-segment. It has a WLTP range. 265 kilometers. This model’s home charging time from 30% to 80% is approximately 3.5 hours, while using a DC charging station for the same time requires only 36 minutes.

While the C10 It is a D-segment SUV with 420 kilometers of WLTP range. It is equipped with a 6.6 kW AC charger, which can go from 30% to 80% of the battery capacity in approximately 6.1 hours; while, for faster charging, the DC system achieves the same result in just 30 minutes.

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