He The panorama of smartphones in 2024, which is already coming to an end, is experiencing a surprising transformation, with dramatic changes in market shares and the emergence of new competitors who want to move the apple tree. Traditional brands face fierce competition from emerging companies that shape the balance of power in a world as saturated as that of mobile telephony.
The new hierarchy of the smartphone market
Current market shares reveal a scenario which will remain thus configured in 2024.
–Samsung: 20%
– Apple: 16%
– Xiaomi: 14%
– Transmission: 10%
–OPPO: 8%
The meteoric rise of Transsion
Transsiom, the Chinese giant that is shaking up the market, bursts into the world’s top 5. This company, relatively unknown in the West, It is a conglomerate that includes brands such as Tecno, Itel and Infinix. Its success is based on a strategy of domination in emerging markets, particularly in Africa, where it has earned it the nickname “king of African smartphones”.
The company has managed to attract the attention of consumers with devices adapted to local needs. For example, its cameras are optimized to capture darker skin tonesand its long-lasting batteries are ideal for regions where electricity supply is not guaranteed. Additionally, Transsión has expanded its presence in Asia and Latin America, diversifying its customer base and consolidating its global position.
The battle for innovation is fought with AI
Samsung and Apple maintain their leadership, but competition is intensifying. Samsung regained the top spot thanks to the success of its Galaxy S24 series, which integrates generative artificial intelligence. This technology has become a key differentiator, driving sales and generating renewed interest in the brand.
For its part, Apple faces challenges in strategic markets but maintains a loyal user base. The company is banking on Apple Intelligence, its own version of AI, to boost updates and maintain its privileged position in the premium segment. We expect its launch in Europe in April 2025, or even earlier.
Xiaomi, in third place, has seen meteoric growth, with a 27% increase in annual shipments. Its strategy of offering premium devices at competitive prices continues to attract consumers looking for convenient solutions.
The future of the smartphone market
The global smartphone market is showing signs of recovery after years of stagnation. Growth of 5.8% is forecast for 2024, driven by improving consumer confidence and positive macroeconomic factors. The pprice polarization is more and more evident, with saturation of the entry segment and growing interest in premium models.
Generative artificial intelligence appears to be the next big revolution in the sector. Smartphones with GenAI are expected experience growth of 344% in 2024, occupying 18% of the total market. This technology enhances device functionality in ways never seen before.
For all this, the smartphone market in 2024 It is a dynamic battlefield where innovation, adaptability and understanding unique needs are the key to success.
