21% of Navarrese people will make a purchase in what we call Black Fridayfour points more than last year, as indicated by a survey commissioned by Cíes by the Consumers Association of Navarre Irache.
They will be Especially those under 46 who buy todaywith percentages close to 40%, while from this age those who plan to buy something do not exceed 15%.
This organization encourages calibrate needs before purchasing and ensure the characteristics of the product and the delivery date.
It’s practical Don’t get carried away by the first offer you seecompare establishments, verify that the discounts announced represent a real price reduction and evaluate the relationship between cost, quality and performance of the products. Citizens should know that the rights when shopping under these promotions are the same as the rest of the year.
Specify the delivery date and penalty
If you buy something online, it’s very convenient specify the delivery date and penalty in the event of non-compliance, particularly if we wish to have the product to offer as a gift on a specific date.
It must be taken into account that If there is a shortage of stock, the company must notify us and we can demand repayment, but we will be left without the gift, continuing with the example. It is also possible that the product arrives late. In these cases, despite the damage caused to the consumer, it is very difficult to obtain additional compensation if it was not specified during the purchase.
A week or even a month
In recent years, more and more companies have adopted this custom by which they publicize various promotions or discounts. In addition, the promotions have reached practically all sectors, the period has been extended and, although initially it was a Friday, it is very common for establishments to maintain these offers for several days, a whole week or even take advantage of them for promote offers throughout the period. month of November.
In a large part of on products, particularly technological, reductions of 100 to 300 euros are announcedwith discounts of between 20% and 40%, although in some cases they reach 70%. The claim seems effective since the sales volume of these promotions increases from year to year.
Discount on previously increased price
Some consumers have expressed discomfort in other years because they say the promotional discount has actually been applied to a previously increased pricethe discount is therefore not as attractive as people say.
In principle, Spanish regulations require that discounts be save the promotional price next to the previous price, which should be the lowest price applied to the product during the previous thirty days. Unfortunately, this notice is not always respected and the most practical thing is for the consumer to compare prices based on those of other establishments and the services offered.
Reduction is the hook
Although they are announced notable reductions which can be interestingNot all products, not even most of them, have as big a price reduction as it might seem.
In fact, sometimes these discounts are the hook so that once the consumer has visited the store or accessed the website, he can view many other products, even if their price is no longer reduced. It is therefore important, before you start looking for deals, to be very clear about what you want to buy.
Validity of the reduction
It is also advisable to inquire and find out the period during which the promotion will last (only on Friday itself, several days, weeks, etc.). Other years there have been members who expressed their complaint because the next day Black Friday They went to buy a laptop and it was already at the usual price, 120 euros more.
In this sense, establishments should be very clear about the validity periods of offers. The trading strategy of setting a countdown to an offer is widely used. This is not always real, and sometimes the offer is extended or even the price is even lower.
Online consumers should be reminded that they have fourteen days to withdraw from receipt of the product and that, fundamentally, they have the same rights as in-store purchases (provided that it is purchases within the European Union). , so for example with regard to product guarantees.
Guidelines for “Black Friday”
The Association offers a series of guidelines that can help you buy these days more responsibly:
- Stop and take the time to detect real needs and take product list that you want to buy, even with the cost margins it could be interesting.
- Look at the prices showing the different elements of time Before of any promotion, in this case “Black Friday”. Compare them later with the promotions and see if the discount is real and evaluate it with the features and quality offered by the product. In principle, the offer price and the ordinary price must be indicated.
- If you see a promotion which might interest you, ask to be informed the period during which it remains valid in case you want to compare and purchase the product later.
- Make sure the product has no defects. Although the discount is significant, the product must be in perfect condition. In this sense, promotions such as “Black Friday” do not allow defective products to be marketed. If you subsequently discover a defect, report it reliably and as quickly as possible to the seller.
- Keep the ticket or proof of payment for any purchase.
- Find out about return options. If you purchase from the establishment, there is no such offer and the product is as offered, you do not have the right to return it (if you purchased it online, you have fourteen days). If there is a possibility of reimbursement, it should be given in writing. You must respect the established conditions.
- Brand new product has three year warranty. Of course, the law presupposes that the defect only existed upon sale for the first two years.
- If you buy online -something more and more common-, know that you have fourteen days to withdraw from the moment you receive the product, at least for purchases within the European Union.
- Make sure the advertised price includes all purchase costs. When purchasing online, it is advisable to ensure the shipping costswhich are not always included in the promoted price of the product, to assess the real cost for the consumer.
- Review insurance coverage. In many electronic products, such as cell phones, tablets or computers, an insurance subscription is offered with purchase. Before accepting them, you should study the coverages carefully.
- Whether purchasing in-store or online, you should always have an address to which you can file a complaint subsequently for any complaints or non-compliance.
- When purchasing in Spain, the producer or importer must guarantee technical service and spare parts for up to ten years after the product ceases to be manufactured.
