THE National Markets and Competition Commission (CNMC) has authorized Idilia Foods the purchase of 50% of the property of Cocoawhich until now belonged to the brewery Shit. This is what emerges from the organization’s records consulted by OKDIARIO. Thus, the body chaired by Cani Hernández gave the green light to the first phase of acquisition on November 21, imposing commitments.
The operation will position Cacaolat as the largest smoothie group in Spainintegrating its emblematic brands -Cacaolat, Letona and Laccao- the management, marketing and distribution of ColaCao Energy, ColaCao Shake and All right.
Both companies confirmed that production of the shakes would remain at the factory. Saint Coloma de Gramenet (Barcelona) and that Cacaolat will continue to operate independently under the management of Joseph Barbena. The merger aims to accelerate the growth of milkshakes in domestic and international markets.
Concretely, the objective of this operation is “to further accelerate the growth of the milkshake market at the national and international level,” declared the two companies.
Founded in 1933 in BarcelonaGrupo Cacaolat closed last year with a turnover of 82 million euros, representing an increase of 12.8%, and employs 225 people. Since 2019, the company has been following a transformation plan focused on internationalizationdigitalization, sustainability, business excellence and talent development.
The history of Cacaolat goes through Ruiz Mateos familyowner of the brand until 2012, when the Damm group and Cobega, Coca Cola bottler, bought the brand from them for 75 million euros. In June 2021, Cobega left the company and sold its 50% to Damm, which took 100% of the capital.
Idialia Foods is a historic Catalan family business that has owned leading food brands in Spain for decades. In 2023, it had a turnover of nearly 400 million euros and employed 330 people.