Since its origins, Restalia, defended by its flagship product 100 Montaditoshas become one of the great protagonists of the brewing scene in our country. His now legendary iced glass pitchers, Sancho and Quixote, have made him one of the greatest exponents of this popular drink.
For this reason, the company, and after the more than positive evolution experienced in recent years, expects an exponential growth in beer sales, exceeding more than 142 million liters in the next five years (between 2024 and 2029). Thus, between what the chain estimates to sell in 2024 (around 22 million liters) and what is expected for 2029 (where they will reach 33 million in just one year), it will experience an increase of +37%.
This dizzying increase has broken the negative trend that beer consumption has experienced in our country in 2023. While the beer sector, according to the Socio-economic Report of the Beer Sector in Spain 2023, has fallen by 3.2%, Restalia sold an average of 22.1% more per store.
Not only that, but by averaging the total beer sold in the hotel circuit and the number of bars and restaurants in Spain (nearly 280,000), it is also deduced that the 100 Montaditos stores sell five times more than the average number of bars and restaurants in our country.
Three months of work at full capacity
The brewing power of the chain is such that the largest brewery in our country, which produces 9 million beers per day, would need almost 3 full months of total production to be able to exclusively supply the chain’s needs in the coming years.
This is not surprising, since only Restalia stores sell 1% of all beer consumed in the hospitality sector in our country.
A firm commitment to sustainable development
Another feature of Restalia that has brought it to the top of beer consumption in our country is its firm commitment, since its origins, to frozen glass pitchers, a totally differentiating feature in the quick service restaurant segment.
The campaign has always prioritised the use of reusable elements over single-use materials, which also illustrates the clear focus on quality. “Nobody likes drinking beer from a paper cup,” they emphasise.
