Local commerce has been – and continues to be – an essential pillar of neighborhood life. In recent years we have seen how, in times as complicated as the pandemic, small stores of all life and neighborhood bars have proven to be more than just businesses, becoming the soul of communities. They create jobs, revitalize the streets and offer fresh, quality products, with the proximity and personalized attention that every neighbor appreciates so much. These are those places of trust that never fail and also offer a lower environmental impact. So, when we talk about strengthening neighborhood life, we think not only of the economic aspect, but also of a more sustainable, more humane and closer way of life.
Companies like neighborhood stores or the corner bars They stimulate the economy and constitute a key element in the fight against rural exodus and the revitalization of cities. In many cases, they are actually the first step for new entrepreneurs who want to strengthen local economies. Buy in nearby establishments or consume in bars forever Not only does it guarantee fresh, quality products, but it also supports a more balanced development model, in which a community is created and in which merchants and neighbors work together in the development of their own neighborhood or city.
Focus on what comes from here to create a community
In this context of local commitment, a company that has always been present in this type of business is Pascual. Since its creation by Tomás Pascual more than 50 years ago, the company has maintained a strong connection with neighborhood stores and small businesses, contributing to their growth and survival. Pascual has come a long way to support retailers, both in food and hospitality, by ensuring quality products and helping local businesses compete with large chains.
Since its creation, Pascual has been a fundamental ally of small businesses. The company has a capillarity that allows it to reach almost 30,000 small businesses throughout Spain and continues to focus on an economic model that values the local. This includes not only the delivery of quality products, but also the continued support of the owners of these establishments, ensuring that they remain relevant in an increasingly competitive market.
“I only sell Pascual milk,” explains Javi, owner of Alimentación San Jorge, in Pamplona. “It’s a mark of trust for the neighbors, they know it’s a guarantee of quality and they come to pick it up every day.” Over the years, the brand has demonstrated that its commitment goes well beyond sales, establishing itself as a partner that understands the specific needs of small businesses. “A long time ago I had other brands, but the support they give to my business and the assurance that there are never any problems made me stay only with Pascual and expand my offer with other products such as Vivesoy vegetable drinks, Bifrutas or coffee,” adds the merchant.
Bars and restaurants, those of “all life”
In addition to neighborhood stores, Pascual is also an important anchor for local bars and restaurants. The relationship between the company and the hospitality sector has always been close and, today, Pascual is present in one in three bars and restaurants in Spain. With its exclusive Pascual Profesional hotel brand, the company not only distributes products, but also offers tools and services to help small hoteliers run their businesses more efficiently and profitably.
“We have been working with Pascual for around 20 years,” explains Rubén, from the Jiménez restaurant in Campanas (Navarra). “We’ve been feeding for 62 years, I’m now the third generation to run the business, so we’re not here ‘for a day’. This requires us to offer quality capable of creating strong trust with our customers, who frequently frequent our daily menu. In fact, our most popular and successful dessert, Cheese and Nut Flan, is made primarily with Pascual products.
Thanks to its extensive distribution network, where Pascual works with its distributor Qualianza, and the personalized attention it offers, the brand has become an indispensable ally for small hoteliers, providing them with constant support that goes beyond from the simple sale of products. “We had a professional barista here in Pascual who shared with us ideas on how to make the perfect coffee, and it sounds amazing, but when you know the details of the technique well, it’s noticeable and it’s something which worked very well for us. But above all, the close and trusting relationship we have with the brand gives us a multitude of advice,” adds Rubén.
An individual relationship
Just as customers and neighbors have a one-on-one relationship with their neighborhood stores and regular bars, Pascual strives to maintain a similar connection with the businesses that depend on its products.
Ramón Magdaleno is a sales representative at Pascual in Navarra: “By knowing our customers, we can offer a service better focused on their activity, based on mutual trust. We can advise you on the most effective products in your area, giving you personalized advice and offering services such as Cooking Academy and the Mocay Academy with which we can instruct hotel companies. Thus, in a world where large chains and globalization set the tone, Pascual continues to trust in the value of local to demonstrate that local is not only necessary, but also the most promising model for a more sustainable future.
