“I came to your house because I like the unusual! » For once, the woman crying on Sam Zirah’s couch isn’t a reality show candidate. On Monday, November 25, the YouTuber with two million subscribers interviewed Nadia El Bouroumi, a lawyer with strong words and a certain taste for provocation. In September, which is also presented as “Life and business coach” On his Instagram account (53,000 subscribers) he became known to the general public, generating controversy with his videos about the Mazán trial, where he defended two accused.
She is far from being the only one dressed in black who has “broken” onto the Internet, transposing the codes of influencers to the legal world. Starting with Sarah Saldmann: for her 350,000 subscribers on Instagram and 207,000 on TikTok, the lawyer mixes legal decipherments on camera and fragments of life in the company of columnist Jordan De Luxe or on a gondola at the Venice Film Festival.
Laure-Alice Bouvier was for a time a speaker at Cyril Hanouna’s televised high mass. Between two selfies, the one who introduces herself as a doctor of law and coaching expert offers training to her 743,000 subscribers on her site Loraliscreateurs.com. Your program “Mindset and methods: learn the secrets of those who succeed”? Count 60 euros. In her case, the directory of the Paris bar association establishes that she has been a non-practicing lawyer since October 2024. She and Sarah Saldmann did not respond to the requests of the World.
Delicate balance between professional and private
This mix of genders generates tensions in a profession in full transformation and pushes the bar association to set limits. Drafted in 2023 by the ethics commission “advertising, media and social networks”, a guide lists the dangers related to the immediacy of social networks, recalling the principles that must prevail in the exercise of their functions and the prohibition of publishing contents that hinder professional secrecy. .
“Lawyers have been chasing the media for as long as they have existed, but the immediacy of social media has changed the situation, estimates Charles Ohlgusser, deputy secretary of this commission in the council of the order of Paris. Where before we made a comment that could be reread three times in a press article, today a tweet, a post on TikTok or a reel are much more spontaneous. (…). As for sanctions, these range up to suspension or even dismissal. »
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