Since this week, more than 160 associated establishments from various commercial areas of Pamplona can use the Loyalty application “Vive Pamplona”.
This digital tool will allow companies to launch advertising campaigns. loyalty and promotions in a simple way, thanks to a system of electronic coupons fully automated.
Currently they are participating in the initiative associated establishments of the Old Town, Ensanche-Lezkairu, San Juan-Ermitagaña-Mendebaldea, Martín Azpilcueta Zone, San Jorge, Iturrama and Rochapea. However, the project has the potential to soon expand to nearly 700 associated businesses across the city.
THE affiliated companies They have promotional materials, such as posters and vinyls with QR codes to download the application, as well as informative brochures explaining how it works. Thanks to this platform, merchants will be able to perform the following actions:
- Offer discount vouchers at the time of purchase.
- Triggering discount vouchers for future purchases in the establishment.
- Reward customers with gifts after reaching certain spending levels.
- Implement recurring promotionsideal for sectors such as hospitality or food.
For their part, merchant associations can launch exclusive campaigns designed specifically for the commercial areas they represent, attracting customers with personalized promotions.
THE Long live Pamplona mobile application It will also present a series of benefits for customers:
- He access to the application by customers It’s very simple and completely free, allowing you to benefit from a large number of offers, discounts, gifts and promotions from both companies and the commercial sector. The “Vive Pamplona-Iruña Bizi” application is available for iOS and Android and can be downloaded from the Play Store and Apple Store.
- The customer selects and records in his “coupon book” among the app coupons with discounts or promotions from the establishments that interest you, and when you go to the establishment, you just need to show the barcode of your “coupon book” and the establishment can redeem it from your mobile phone (iPhone or Android) or some point-of-sale terminals (those of Caja Rural de Navarra) with its auxiliary application. It’s that simple!
Innovation at the service of local commerce
The launch of This application strengthens the commitment of Pamplona’s merchant associations with the innovation and the development of local commerce. This collaborative project aims to boost commercial activity, build customer loyalty and improve the connection between establishments and consumers.
This common effort not only opens new opportunities for associated establishmentsbut also directly benefits its customers and the various commercial areas of the city.
Thanks to this application, associations once again demonstrate their ability to work as a team, by providing modern solutions that strengthen link between businesses and consumers. In a world where the mobile phone has become the preferred interaction tool, Vive Pamplona facilitates an improved and closer shopping experience.
In addition to boosting commercial activity, this project highlights the role of local commerce as an economic and social enginegenerator of jobs and wealth, and fundamental pillar for maintaining life in the city center and neighborhoods. The associations work tirelessly to ensure that customers continue to choose local businesses: a space where personalized attention, quality, trust and professionalism are found.
With initiatives like this, associations continue to lead the way towards a more competitive local businesssustainable and adapted to current consumer needs.
THE extension of this application to all companies associated with Pamplona In addition to the promotion and launch campaign, it was possible thanks to the support of the Navarra Chamber of Commerce, through the 2024 Commerce Plan, financed by the Secretary of State for Commerce. Ministry of Economy, Commerce and Business, Caja Rural de Navarra, which has supported the application from the beginning and carried out the effort to integrate it into your dataphones as well as the support of Pamplona City Hall which allows us to use the “Comercio de Pamplona” brand for this innovative and collaborative commercial initiative. The application was financed by the Government of Navarra through the call for the 2023 Technology Fund, within the Recovery, Transformation and Resilience Plan.
