He LEGO Groupin collaboration with Percassi, announced the opening of a new LEGO® Certified Store (LCS) in Valencia. It will open its doors on September 28 at 9, rue Colon and will have 175 square meters which will house the widest range of products, including many exclusive sets.
Following the success of the six certified LEGO stores in Spain located in Barcelona, Madrid, Zaragoza and Seville, as well as the Flagship Store on Paseo de Gracia in Barcelona, fans in Valencia will now be able to enjoy their own store, which will offer everything from sets exclusive to a wide variety of interactive experiences. This is the case of the Pick and Build Wall, where visitors will be able to select the LEGO bricks necessary to create personalized constructions.
In addition, visitors will also be able to enjoy a mosaic inspired by Valencia and a large 3D LEGO model in homage to the city. The offer will continue with the Build Your Minifigure Tower, where visitors will be able to create their ideal figurine by combining different pieces of their choice, and with a monthly program of challenges and in-store events for the general public.
Rossana Mastrosimini, Head of LEGO Certified Stores in Western Europe, said: “We are delighted to bring the magic of a LEGO store to Valencia, a city with a rich cultural heritage and vibrant community. We will open our doors on September 28 and we can’t wait to share the joy of creativity, imagination and play with our Spanish fans. “This new LEGO Store will be a place where everyone, from longtime builders to curious newcomers, can come together to create, explore and be inspired.”
Matteo Morandi, CEO of Percassi Retaileradds: “We are proud to open the first LEGO certified store in Valencia, on the main shopping street, Carrer de Colón. This is the seventh LCS store in Spain, following openings in Barcelona, Seville, Madrid and Zaragoza. Calatrava’s architecture, which provides a splendid setting for the city, thus welcomes the store with its new concept, which stimulates interaction with digital and physical elements, expanding the possibilities of play, especially for children and young people.
The inauguration also coincides with the launch of the LEGO Gaming campaign, as the LEGO Group wants to connect with children who already love LEGO bricks and video games. Fans will therefore also be able to discover many details about this collection.
The certified LEGO store in Valencia will be open Monday to Saturday from 10:00 a.m. to 9:30 p.m. September 28, the day of opening and on the occasion of the opening events, the store will exceptionally open to the public at 12:00 p.m. with special activities and challenges throughout the day.
This opening represents a new step in the LEGO Group’s commitment to the Spanish market to bring the fun experience to more children each year, furthering its mission to promote children’s learning and creative development. LEGO fans of all ages, locals and visitors, will be able to discover and enjoy a complete shopping experience, from fan-wanted sets to hard-to-find sets, regular shopping deals and the opportunity for consumers to purchase Sign up to receive exclusive products. pre-release sets.
