You can also start by getting rid of annoying questions. From the beginning of the press conference to launch the digital channel BFM2, on Monday, September 30, Nicolas de Tavernost, president and CEO of RMC-BFM, tried with a touch of humor to evoke that the BFM-TV channel had been surpassed . by its rival CNews during the month of September. “As Marc-Olivier Fogiel and Hervé Béroud are a bit of a joker, they gave me second place in June and September, so we are motivated to regain first place”launched the former president of the board of directors of the M6 group, while MM. Fogiel and Béroud today gave up their places to Fabien Namias and Jean-Philippe Baille, respectively from LCI and Franceinfo.
In fact, the average audience for September places CNews in the lead ahead of BFM-TV, according to Médiamétrie data: 3.2% screen share in this back-to-school month for the channel owned by the Vivendi group, whose main shareholder is Vincent Bolloré. , compared to the 2.9% audience share of the channel bought by Rodolphe Saadé, the Franco-Lebanese shipowner at the head of the CMA-CGM company.
LCI, the channel of the TF1 group, obtained an audience share of 1.7%, while the public channel FranceTVinfo was at the bottom with 1%. Although CNews has risen 0.7 points in a year and BFM-TV has lost 0.2 points, Nicolas de Tavernost wants to be reassuring. “With 12.3 million accumulated daily viewers” – compared to 8.6 million people for CNews, “BFM-TV continues to lead, especially among young people aged 25 to 49”. Although they spend less time in front of BFM-TV than in front of CNews (twenty-five minutes of average listening time compared to thirty-nine minutes).
“A marathon, not a sprint”
It is precisely in the idea of “Stick to changes in uses” that the group launched the BFM2 digital channel on Wednesday, September 25. This should make it possible to follow live events, without editing or with comments, which do not find their place on BFM-TV. The general policy statement of Prime Minister Michel Barnier can be broadcast in full and live on Tuesday the 1st.Ahem October, when BFM-TV will be divided between monitoring the conflict in the Middle East, French politics and current affairs debates. The video clips created for social networks will also be broadcast on the online channel, so they will not only be live. “It is a complementary service to BFM-TV”summarizes Julien Mielcarek, deputy director of digital information.
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