“For us it is a real success. » One year ago, October 8, 2023, a new daily seventh day – Sunday’s Tribune – appeared on newsstands, hoping to find a place among The Sunday newspaper, Parisian Sundayand all the titles of the regional press.
With an average of 45,422 copies sold for each issue published between October 2023 and June 2024 (figures certified by the Alliance for Press and Media Figures), the results are more than satisfactory, say Tatiana de Francqueville, general director, and Jean- Christophe Tortora. , the general director of CMA Média, the media subsidiary of Rodolphe Saadé’s CMA CGM group, owner of the title.
For comparison, The Sunday newspaperwith a much longer history (it was created in 1948), it sold an average of 101,662 copies (16.51% less over the year). Parisian Sundayappeared in 2018, it recorded 163,293 sales (an increase of 4.92%). With 595,741 copies, the regional Western France It remains, by far, the newspaper with the greatest distribution that day (-2.44%).
Advertising equation
“If they had told us that we would sell 45,000 Sunday’s Tribune After a year, we would have signed right away! », assures Mr. Tortora. At the time of launch, the target was set at 30,000 copies, of which 25,000 were on newsstands. For the latter, sales currently stand at 18,680 copies, to which must be added 10,112 individual digital subscriptions and just under 1,700 subscribers to the printed version. Finally, 14,975 sales are made through digital newsstands such as Cafeyn. With 6.9 pages of advertising on average in each edition, the advertising equation is also considered satisfactory. “We continue to conquerrecognizes Tortora, which aims for 60,000 sales in 2025. Although the newspaper is very strong in the metropolises, we must be more present in rural and peri-urban areas. »
Position of Lucie Robequain, who will arrive during the summer of 2024 at the head of the editorial office of the economic news site The tribune and his paper cadet, “lead the battle on Sunday, but also that of the week against the Echoes »He stares at Mr. Tortora. “The idea is to develop seven or eight “verticals” in which we are the best and offer a different economic press”confirms the former editor-in-chief of EchoesWho wants to see titles get more exclusive information.
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