From the road to the sea, from riding on the asphalt until catching the best waves, is the new proposal of circular economy who launched the Blue Banana brand with the neoprene surf suits made from tires.
The Spanish fashion brand outdoor and adventure has teamed up with a German car manufacturer to mark a before and after for surfing, add value to respect the environment.
According to Blue Banana, this is “its most special and innovative product to date”, offering its first neoprene made for lovers of waves and the sea. from recycled tire rubber in collaboration with Volkswagen.
A second life for tires
The new neoprene clothing for surfing reinforces the company’s commitment to adventure and is the result of months of development to give a second life to the tires. The suit, designed for cold and temperate waters, is made of limestone made from recycled Volkswagen car tires.
The neoprene, called Roadcycled Wetsuit, is available in black and with the brand logo on the front: an equis in reflective whitewhich is repeated in different areas of the suit such as under the neck and on the calf. It also features other reflective prints around the collar and cuffs, as well as reinforced, waterproof seams.
“We have been working on this project for months. We wanted to show how a resource like tire rubber, which has completed its initial life cycle, can be transformed into a useful and durable productadapted to the demands of surfing,” says Nacho Rivera, co-CEO of Blue Banana.
Performance and respect for the environment
“The Neoprene Roadcycled Wetsuit not only represents a breakthrough in material innovation, but also gives visibility on a new way of surfingwhere performance and respect for the environment can coexist” describes Rivera
“We are aware that this project is not going to change the world, but we are seeking to raise awareness small gestures which can have a positive impact on our environment. The Roadcycled wetsuit was designed for those who want to experience surfing in a different way,” says Juan Fernández-Estrada, co-CEO of Blue Banana.
The roots of surfing in Spain
The neoprene campaign, Born for the road. Reborn to surfis developed by two great surfing figures like Nacho Sebastia and Alazne Aurrekoetxea.
The two travel through northern Spain, the region where surfing was introduced to our country in ID. BUZZ, the electric version of the legendary Volkswagen T1.
During the trip, described in the documentary Pioneers, both reflect on the history of surfingthe well-being it generates, the communities it forms or even the imprint it leaves on the environment.
To do this, they speak with key figures such as Eneko Steel And Ibon Amatriaintwo of the first professional surfers in Spain or Craig Sage, an Australian based in Mundaka There are 30 years to devote to surfing.
Sustainable entrepreneurs
They also give a voice to entrepreneurs with sustainable initiatives around sport such as José and Stephan from Kun_tiqi (natural surfboards) or Borja Agote, founder of weareblu (sustainable wax).
The Blue Banana brand born in 2016 in Spain with the mission of inspiring new generations, encouraging them to make their lives an adventure. The Spanish company was initially created as a digital brand of sweatshirts and t-shirts aimed at a young, curious and active audience.
Over time, it has expanded its catalog and distinguished itself from the rest of the companies by quality of stories and content on their social networks.
Sustainable materials
Blue banana searches inspire through adventuretravel and nature with casual, minimalist collections characterized by their iconic “X”, the brand’s emblem.
In addition, committed to the environment and in line with the brand’s values of honesty, Blue Banana clothing They are made from 100% organic cotton, recycled polyester and other innovative materials that involve a lower environmental impact.
Pioneers in CO₂ offsetting
Blue Banana made history in 2021 by becoming the first Spanish clothing brand to make its carbon emissions negativethat is to say it compensates for the double your CO₂ footprint and this by collaborating on air purification projects supported by government institutions such as the United Nations or the Ministry of Ecological Transition.
Blue Banana neoprene is now available online and in Blue Banana physical stores in Madrid, Barcelona, Valencia, Málaga and Bilbao with a price of 299 euros.
