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Astara promotes the digitalization of its human resources management with Workday Human Capital Management

Workday, the leading business applications platform that helps organizations manage their most important assets: their people and finances, announces that Astara, a global open mobility company, has selected Workday as its technology partner to accelerate transformation of its People sector (human resources). ). With the implementation of Workday Human Capital Management (HCM), Astara integrates and centralizes all its processes on a single platform.

This agreement is part of the company’s expansion and growth process. In 2023, Astara reached a global turnover of 5.2 billion euros and has a diverse team of 3,000 people, made up of 50 nationalities spread across 19 countries in Europe, Latin America and Southeast Asia.

Global talent management transformation

People management at Astara was carried out with various local solutions. This fragmented approach has led to the need to unify and offer a single experience to all employees, regardless of country. Now, processes are seamless and transparent, allowing real-time access to the organization’s organizational chart and making it easier to research any aspect related to professional experience at Astara.

Since the start of the project, Astara’s objective has been to consolidate a global and unified platform under the concept “Astara People Station”. This solution aims to simplify and optimize the employee experience, reducing the number of applications required and improving access to key information, all with a focus on facilitating the daily lives of staff and maximizing time spent on what really matters.

The rapid implementation of Workday HCM, in a record time of 9 months in its 19 countries, was decisive in Astara’s decision, thus demonstrating its agility and its determination to integrate the overall management of the company’s employees into a unique experience. Its intuitive interface, accessible from any device and its strong data security, in addition to its numerous features, have made Workday HCM the ideal solution compared to other options on the market.

“Astara’s rapid growth and international expansion required a carefully designed solution that would help us streamline the management of more than 3,000 employees. When we embarked on this project, we did not want to settle for just any platform, we were looking for an innovative platform. , which will help integrate all the information from our teams, combining the analytical and predictive capability of Workday with its ease of use for the end user. In this way we will promote the management of our internal talents based on data which in turn allows. us to offer the best value proposition to our teams,” says RocĂ­o Rufilanchas, Director of Human Resources and Sustainability at Astara.

The People domain and the Strategy & Transformation domain mainly participated in the deployment of the technology. Equally important was the commitment from the start of the management committee and all the managing directors of the 19 countries where Astara is present. In addition, the figure of Change Champions has been key, a team made up of employees from different areas and profiles who will promote change management throughout the organization.

“The data-driven approach shared by both companies unites us and reinforces our commitment to technological innovation,” said Adolfo Pellicer, country manager of Iberia at Workday. “This agreement is not only a significant step for our growth in Spain, but also demonstrates the value that Workday brings to a leading and growing mobility for all company.”

For more information about Astara, you can visit: www.astara.com

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Katy Sprout
Katy Sprout
I am a professional writer specializing in creating compelling and informative blog content.
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