A great summer marked by the Olympic and Paralympic Games (JOP) in Paris ended just over a month ago, specifically on September 8. However, this parenthesis already seems like a distant memory. In the field of competition and entertainment, the international press, the general public and politicians everywhere remembered a moment of joy and pride that, for a few weeks, united a divided country.
Beyond the stadiums and the general atmosphere surrounding Paris 2024, another indicator has become essential for any organizer Sports event: the story that was told about it on social media. How did Internet users react on the official JOP accounts: X, Instagram, Facebook, YouTube and TikTok? Were you dazzled by the Games or did you criticize them? Have the Games provoked a series of insults or hate messages? Who are the most talked about athletes?
The French company Bodyguard, specialized in digital content moderation, is able to provide some answers. For the worldobserved the exchanges that take place on the social platforms of International Olympic Committee (IOC) and International Paralympic Committee (IPC). This has been its main business since 2021: protecting the accounts of sports brands or institutions such as the Professional Football League, the Italian club Juventus of Turin, the Roland-Garros tournament or even the French Football Federation and its internationals (men’s, female and aspiring). ).
“Decadent values of the West”
The principle is simple: a technology, powered by artificial intelligence (AI), hides writings in a few milliseconds considered toxic in forty-five languages (which are then only visible to their author), but also emojis or other pictograms (in the shape of a banana to insult a black athlete, for example). “In this sense, the Games were largely a success”explains Charles Cohen, founder and president of Bodyguard, based on the volume of posts sent to JOP accounts throughout the summer.
In two weeks of competition, from July 26 to August 11, the IOC received just under 3.2 million publications – the majority in English. on all five of his social media accounts and has generated over 12,000 across his various platforms. Positive comments (28.5%) far exceeded criticism (1.58%) and hate speech (2.5%), mainly transphobic, homophobic and racist insults. 64% of the contributions are “neutral”That is to say, they did not arouse, in their formulation, any emotion.
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