Pull&Bear, the Inditex group brand founded in 1991 and aimed at younger audiences, continues to focus on its international expansion and specifically on the Portuguese market. This is why a new store has just opened in the town of Almada, in the Lisbon region.
The new establishment, where the brand offers its sales proposals for women and men, is located in the Almada Forum Shopping Center and has a surface area of 550 square meters.
Pull&Bear has opted for a versatile, innovative and fully digitized which allows customers streamline your purchases and, generally speaking, improve the customer experience. Indeed, the store is decorated in white with metallic finishes and luminous elements in order to create a minimalist atmosphere.
The establishment also has several screens with polycarbonate light bars and presents new features such as automatic checkoutsan automated order collection and return system or the new Pull&Bear rooma fitting room space intended to allow customers to create content for social media.
With this opening in Almada, Pull&Bear now adds 44 own establishments in Portugal. At the end of 2023, this Inditex brand had approximately 800 sites worldwidebetween self-managed establishments and franchises, and is present in more than 200 markets via its online platform.
The Inditex group, chaired by Marta Ortega, recorded a sales increase of 7.2% in the first half of this year, with a turnover of 18,065 million euros. The Pull&Bear brand is one of the most profitable of the Galician commercial conglomerate. In 2023, it was third in terms of revenue and fourth in terms of pre-tax profits, although in this concept it was seen overtaken by Bershka.
Pull&Bear Room, think about influencers
With influencers in mind, some Pull&Bear stores have the innovative Pull&Bear Room, installed in the fitting area, a space that allows influencers, or anyone who wishes, to create content for social media. For this, the area has a special lighting to make things easier for those who register there.
The brand’s new stores have this Pull&Bear Room, as is the case of the establishment now open in the Portuguese town of Almada or the huge Pull&Bear store in Rotterdam (Netherlands), inaugurated last March and the chain’s largest flagship store Spanish on a global level.
According to the company itself, the new Pull&Bear Room fitting room is “specially designed for creating content on TikTok“and be able to share it from there, with the incentive that Pull&Bear is responsible for distributing it on its social networks.
Pull&Bear selects content and makes it viral on its platforms, an obvious nod to this sector which distributes articles on social networks. Indeed, on the day of the inauguration of this new initiative, there was invited around forty influencers.
