In our daily lives, shopping has become a common routine, whether weekly or monthly, depending on our tastes and preferences. When it comes to stocking our pantry, we go to different supermarkets. But whatever our choice, it is obvious that all Spaniards frequent these establishments and spend a considerable amount of time there. However, we may not be aware of certain elements present in supermarkets that influence our purchasing decisions. One of them is the absence of windows. Below we reveal the reason.
If you’ve ever walked down the aisles of a supermarket, you’ve probably wondered why there aren’t any windows in its layout. The explanation is simpler than it seems. The main reason for this absence is strategic and linked to consumer psychology.
Supermarkets, as commercial establishments, strive to optimize the shopping experience of their customers. Product layout, promotions and lighting play a vital role in how we perceive and move through these spaces. By removing windows, supermarkets completely control the light and temperature of the environment, creating an atmosphere that promotes customer loyalty and stimulates consumption.
Why are there no display windows in supermarkets?
Companies leave no decision to chance and each choice is supported by a study. Marketing experts study our spending habits and use this data to encourage purchases and spend more time in stores, especially supermarkets. Behind these strategies, there is one that is very clear: supermarkets, appliance stores or bazaars generally do not have windows and this is obviously not a coincidence. It is a “psychological choice” that motivates the customer to stay longer in the supermarket or store in question.
Supermarkets are establishments where customers have to spend their money and for this reason, administrators and marketing teams must work to increase their spending. This is why there are no windows in supermarkets. But this is not the only strategy. Have you ever wondered why supermarkets have tiled floors? Well, the reason will surprise you. In fact, with the tile, the basket is noisier and the customer slows down to try not to make so much noise, so that he has more time to see other products and observe the offers.
How to store products
Coming back to the original question: why are there no display windows in supermarkets? The answer is quite surprising since reason is none other than the fact that inside this place we try to give a “sensation of suspension of time”, where Buyers should not be subjected to “external stimuli” this may encourage them to rush to make their purchase; For example, if there were a window indicating that it was getting dark outside, the customer would be inclined to speed up their purchases, perhaps because they would realize that they were wasting too much time inside from the store.
As they say then, it is not something that was chosen at random. The reason is that but it is also a question of statistics: The longer a person stays in a supermarket, the more they are likely to spend (The same thing happens with websites, where big stores like Amazon use other strategies such as showing us products similar to what we are buying with attractive discounts or suggesting we increase the purchase with other products to add that are of the same type or range).
Ultimately, it seems that the reason is also a practical question: if there were large windows to illuminate the productsthe sun’s rays could damage the exposed containers, which makes them less attractive to customers.
