The turns life takes VidaCaixa renews its third season with Movistar Plus+ with a different format but with the same essence. The campaign leaves the Ferris wheel in the background and offers a new setting to celebrate the different stages of life and the different ways of living it.
Blanca Romero, Boris Izaguirre, Carolina Iglesias, Bibiana Fernández and Galder Varasstar of this episode in which, through anecdotes, experiences, stories and advice, we invite you to reflect on live without complexes and with a firm commitment to oneself.
The protagonists celebrate all ways of living, beyond social conventionsas this season explores how, despite adversity, life can still be celebrated with authenticity. The first chapter begins on next October 8 in Movistar Plus+ and every Wednesday, until October 30, a new episode will be released.
Raise awareness about financial well-being
VidaCaixa reaffirms its commitment to helping people build their future, whatever their life plan. With this new season of The turns life takesduring which spontaneous, natural and close conversations take place, the insurer wishes to raise awareness among the population about the importance of looking to the future from a financial well-being based on savings and protection against unforeseen life events.
VidaCaixa is committed to financial education which it promotes through its blog Ruta67, where it reports on savings, sustainability, unforeseen events and retirement. With this in mind, the campaign The turns life takesthrough original and current content, this objective is set: to make the public feel identified with the anecdotes of the protagonists to send messages about the importance of protecting oneself and planning for the future from a financial point of view .
Raise awareness of financial unforeseen circumstances
The turns life takes is VidaCaixa’s own production to promote financial education and forecasting the future: savings, life and retirement They constitute the insurer’s product ranges.
VidaCaixa has established itself as a leader in the insurance sector and has remained so for eight years, with a market share of almost 15% at the end of last year. Through personalized service in its retirement, savings and life insurance plans, it offers confidence to its customers.
With the production of the new season of The turns life takes strengthens its strategy aimed at establishing a differential model in the sector. It has a strong social commitment and a very specific way of viewing its products as tools for both social security, with its insurance against unforeseen events, and savings, with its retirement plans.
